Digital Marketing is gaining a great popularity and is improving the overall performance and revenue of the business. Hence, getting trained and certified from a reputed institute like Digital Describe will help you a lot to improve your chances to get a good career option. As more and more industries and businesses are moving towards digital marketing and online operations for their enterprise, demand of skilled and expert candidates is increasing. If a candidate is skilled enough, the companies are willing to pay a good sum of salary. Career in Digital Marketing assures you with a consistent growth, improving in your technical skill set and sustainable job opportunity.
A candidate, after the completion of his/her digital marketing training from an institute like Digital Describe, which offers 100% placement guarantee, has many career options. Some of the major career opportunities or job profiles which pays a good sum of money to a digital marketer are:
- Social Media Manager: A Social Media Manager is an executive who is responsible to manage the social media presence of a company as well as its clients. Professionals and institutes hire them so that they can look after the social media presence of a company or individual, across all the channels and platforms. Their profile includes tasks like content creation and curation, understanding the performance of their social media handles, building strategies to run social media ad campaigns, monitor and analyze the performance and business generated through social media platforms. They coordinate with other employees like content creators, influencers or developers to get optimal results for their company as well as the clients.
As per the placement criteria of Digital Describe, on an average, a social media manager receives around 1.5 lakhs to 7 lakhs or even 10 lakhs, based on their skill set, location, industry and experience.
- Search Engine Optimization (SEO) Specialist: Search Engine Optimization is the process to get your or your clients business on top of Search Engine Result Pages or SERP. A business or website that is been ranked on top in SERP tends to have higher traffic, more customer lead conversion and higher revenues. All these operations are been looked after by the Search Engine Optimization Specialist within a company. Their job is to device and implement required strategies, derived from systematic analysis and evaluation of competitors, keyword research, and assessing the content or data on a website. They will also look after the load time of the website, reduce the bounce rate and improve the customer experience for a website, by their expertise in operating system, hardware and web designing along with SEO techniques.
A SEO specialist draws around 4.8 Lakhs per annum of average salary, based on the expertise and skill set. It also greatly depends on complexity and scale of the project.
- Content Marketer: As in today’s time content is the king and driving factor for the businesses, content based marketing is gaining popularity. A content marketer produces the engaging and informative content for its customers through the medium of newsletters, posts, articles, blogs and multimedia content. They utilize this content as an effective medium for promoting the companies or products.
On an average, a content marketer is around 4 lakhs to 8 lakh based on the experience and skillset.
- Brand Manager: This is one of the crucial and most important job profile related to Digital marketing and online operations within a company. They are responsible for the overall brand building and maintaining of its image in market, among the customers. They look after the promotional campaigns of a brand, launching of a new product, maintaining good brand equity and make decisions related to growth of the company as a brand. They will look after various communication medium and set goals based on market trends, user requirements and peer presence. They play a very important role in improving the brand performance of a company.
The profile of brand manager is greatly driven by expertise and experience of an individual. The salary of a brand manager is dependent of the scale of the brand or company. Tier 2 and tier 3 brands offer a sum of around 8 to 20 lakhs per annum as remuneration. Meanwhile, Tier 1 brands and companies can extend the pay scale up to 50 lakh to 1 Cr for an experienced individual.
- Business Development Manager: A business development manager also known as BD manager in a company looks after the retaining of the existing customers and converting the interested ones into new users. They have a very important role in a company and by using their expertise and experience of digital marketing, they manage to sustain the performance of the business and generate new leads for the company. Besides this, they also set the profit goals and predict the sales figures based on the detailed analysis of the overall performance of the company, suggesting reforms, if needed.
The minimum pay for a Business development manager ranges minimum from 8 lakh to 12 lakh per annum to up to 1 Cr., depending on the company or brand.
- Paid Media Strategist: A paid media strategist is a person with the creative thinking and calculative mind. They are the person who looks after the paid promotions and setting up of the advertising campaigns as per the guidance of their managers and company’s requirement. They hold a great level of expertise in online platforms like Facebook, Instagram, Google and YouTube to promote and generate revenue or getting better ROI.
They get an average salary of about 3 lakhs to 8 lakhs based on their skill set, expertise and experience to generate required results in form of increased profits and brand presence.