When you are investing in your venture of direct mail, going blind and dropping the mailer at just anyone’s doorstep will not cut the cheese for you. Direct mail marketing can be more than that. When you are reaching out to the right audience and convey the brand’s message, there will be more chances to get the right kind of response. And for that using data and segmentation of the audience will be immensely helpful. So, if you are trying to get the best response from your investment in direct mail marketing, segmentation is important.
Why Segmenting Your EDDM Audience is Important
When you are dealing with a huge amount of potential audience, you must know that your attempts are not going in vain. And for that, you need to know to have a perfectly segmented audience with the data and information you have collected. Why is it important? Take a look.
- It will help you find your right audience. When you segment the audience by age, geographical locations and other factors, you will get to target the audience for whom the endeavor of EDDM postcard printing and distributing will be more effective.
- A segmented audience will help you improve your customer experience. You will be able to know their specific needs and then cater to them more effectively.
- This will also save you time and money. There will be no need to distribute the printed tool among those who will probably not connect with your brand or engage with you in any way.
Now, as you know why you need to segment your audience before you drive your EDDM endeavor and get folded postcard mailers printed for your brand marketing or product launch, you need to know how you can segment your audience. Take a look at the following points to know more.
Geographical Segmentation
Using geographical area and marketing among the audience of a particular locality will help you get a more increased response. The simplest way is using the ZIP code or a particular city or state. Use the data to find out which area gets more engagement for your brand and direct your EDDM in that particular area. This is a very effective way to market for real estate, restaurant and food joints opening, events, and so on.
Demographic Segmentation
Focus on the demographic as in the age group, gender ethnicity, income level and education level of your audience. For example, if you are a boutique offering dresses for prom or homecoming, marketing among customers who are in high school or college will be more effective than going for an entire area.
Behavior Segmentation
This is a very reliable way to segment your audience. These days, getting data on the spending habit and frequency of a particular section of the potential audience is not a big deal. Use this information and get more responses from your target audience so that it boosts your sale.
Psychographic Segmentation
When you are creating your target audience persona, particular lifestyle, attitude and interests will help you create this segmentation. This is another very useful way to directly influence your audience with EDDM printing.
So, what are you waiting for? Get in touch with a reputed and BBB accredited company offering high-quality EDDM printing and competitive postal rates. Place your bulk order and set the ball rolling.
