From Offline to Online: The shift in Business marketing

Given the drastic audience rush to digital media channels, almost every company has converted its business model to digital. The new tech generation is using the internet for almost every activity they indulge in. Also, due to the ongoing pandemic that has brought the global economy to its knees, people are inclined to use digital media for even the most basic needs.
To help you bring your valuable business online and empower you to fight back against this brutal, ever-changing world. We have compiled a list of items you can implement to make the transition easier.

Here are the top five tips you can follow to transition your business to a new online model:

Do your marketing research

You need to keep in mind that the marketing needs of an offline business are significantly different from those of an online business. You need to find out about different marketing techniques that businesses use online as well. The research may include social media marketing, paid advertising or simply building authority on the web and increasing organic traffic. This is the most important step for moving online: you need to identify your audience and target audience.

Start with a business website

If you are thinking of moving your business online, the first step should be to create a new website. Your website represents your brand, and building your website means you’ll be on your best behavior with your new online business. Be sure to minimize the basic website building mistakes, and do thorough market research before you start building a website. It will be your online business card, do not compromise.

Keep your strategies simple and blunt

Remember that Google’s homepage only has a search bar and a company logo. They could have gone overboard with the design, but they did not. They kept it as simple as it gets. Most businesses that rebrand online put too much thought and overdo it with everything from audience research to spending large sums of money on paid marketing. Keep it simple and stay direct. There’s no need to go from a web presence with no presence at all to a huge buffet of social media, interactive displays and ever-changing online content. Simplicity is the key.

Make social media your best friend

Social media offers a wealth of opportunities to market your business and expand its reach. Social media allows you to stay in touch with your audience in the way they prefer and are most comfortable with. If you offer a service or product, you can also run paid ads with special discounts on social media platforms to drive traffic to your business.

Keep track of your ROI

You need to constantly review and analyze your ROI (return on investment) to ensure that your efforts and money do not go down the drain. It is very easy to spend large amounts of money on online marketing and website development for your business. Do not let yourself become a victim of this because it can prove to be a very expensive mistake.


Going digital is no longer an option but a necessity for every business. Even the big, multi-million dollar companies are constantly making changes to their marketing strategy to stay ahead of the competition. Going digital may sound like an arduous task, but it’s not if done right. Let the marketing experts at Supportsoft be your savior in need. We can help you make the switch to online with our state-of-the-art branding and digital marketing services.

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