Effective Strategies to Motivate Your Franchisees

Happiness and contentment breeds success. Without it, there’s no point in burning midnight oil to achieve goals. When it comes to running a business smoothly, it is very important to keep a close check on your employees and motivate them. In case your business has franchisees, then it is highly important to cooperate and coordinate with them. Your franchisees should actively work for you. Also, you need to make them feel comfortable and cared for. Note that your franchisees have associated with you because of the brand image of your business. They have invested in your franchise with the aim to earn whacking profits. Remember, their hard work and commitment can help you build a strong brand image and create a wide market share. Therefore, it is imperative to motivate them regularly. 

Do you want to establish a successful franchise network? If yes, then make sure you are encouraging your franchisees to give their best. Remember, a motivated franchisee will make your franchise unit successful. To motivate your franchisees, you need to think about their goals and make some strategies to achieve those goals as well. Be it for a restaurant franchise, coaching franchise or clothing franchise, it is essential to motivate your franchisees to flourish your business. 

Here are some of the unique ways to motivate your franchisees:

Do you want to know some of the effective strategies to motivate your franchisees? If yes, then go through the following points keenly. 

  • Share business plans with them

As a franchisor, it is not wise to keep secrets with your franchisees. Instead, share each and every business plan with your franchisees. Tell them what your goals are and how you want to achieve them. Also, ask your franchisees about their expectations and goals. Encourage them to achieve their goals as well. This way you can maintain cordial relations with them and boost them to do work for your brand.

  • Treat them your equal

Note that your franchisees are not your servants. No doubt, you are the ultimate boss of everything. But, your franchisees are as much of a boss as you. Conduct regular meetings with them and ask about their queries and problems. As a franchisor, it is your responsibility to give them solutions for their problems. Also, you need to support and guide them from time to time. It can help you reap the fruits of success.

  • Implement a training program

It is the responsibility of franchisors to train and instruct their franchisees. So, make sure you are giving training to your franchisees at least once in six months. Stretch your thinking ability and generate creative ideas to run business and share it with your franchisees. Also, you can motivate your franchisees to share their business ideas with you. For sure, a franchisor is a leader. But, don’t confuse a leader with a dominating person. As a leader, you need to influence your franchisees to get your work done. It can aid in proliferating your franchise business.

  • Give rewards and recognition 

It is essential to set up a reward system for your franchisees. You need to check every franchise unit fairly so that everyone has an equal chance at winning. Some franchisors offer cash prizes to their franchisees and some waive off a percentage of royalty fee. You can set up a unique recognition and reward plan with your franchisees. Furthermore, tell your franchisees to give rewards and recognition to their employees as well. It can aid in creating a positive work environment. Moreover, everyone will feel happy to work for your organization.

  • Make tasks manageable

You can always help your franchisees to manage the day to day tasks of their franchise unit. When you’ll make things easy for your franchisees, they’ll work efficiently for your organization. You can ask your prospective franchisees to meet your present franchisees. They can train and tell your prospective franchisees about how to manage the daily business operations.

Moreover, there might be some franchisees who may deal with hurdles while starting their business operations. As a franchisor, it is your responsibility to train and instruct them. Making things easy for them can encourage them to work effectively. 

  • Talk about problems

We all are well acquainted with the fact that not every day is the same in the business. Some days are good and some are bad. So, it is important to keep asking your franchisees about how their business is running and if they need any help. Also, be a cool and calm minded franchisor so that your franchisees can feel free to talk with you. When your franchisees have confidence that you are there to help them whenever they need, they feel secured and protected. This way you can easily maintain healthy relations with your franchisees.

  • Commit together

As a franchisor, you may know that it is important to coordinate with your franchisees to achieve goals. For sure, it is mandatory for your franchisees to abide by the rules and obligations mentioned in the franchise agreement. But, it doesn’t imply you can tell your franchisees to do anything. It is important to ask your franchisees whether they are comfortable to do the tasks you are asking them to do or not. Ask them how they can work for the betterment of their business. Also, share your goals with them. It can help you create a better franchise network. If you want to establish a thriving education franchise, it is important to motivate your franchisees regularly.


These are some of the effective motivation strategies every franchisor can use to encourage their franchisees. You can use any of the above strategies to foster franchisor-franchisee relationships. However, it is not compulsory to use the aforementioned strategies only. You can link with franchisors and ask them how they motivate their franchisees. So, meet them and choose the best ways to encourage your franchisees.

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