If you own a business, you will have heard people advising you to learn SEO and implement an online strategy for your business. Most businesses know that the integral part of their online business is SEO, though they may not fully understand how it is changing or how it works. Most of the people look into the internet to search for any business or services they need. Only if you rank higher, you will be visited.
SEO has been around for decades, only since the 2000s, search engines started taking SEO more as the user’s experience than following some specific formulas, to make a website get higher ranks. Now Google is focused on providing quick results to online searches, with accurate results even with incomplete phrases or misspelled words.
SEO in the past days were based on keywords, so the business people conducted extensive research in keywords and wrote contents stuffing keywords repeatedly in odd and irrelevant places in their web pages to rank better.
Google’s Algorithm Updates:
Google started implementing some requirements and a series of algorithm updates to sort and rank websites. So, the webmasters could not do excessive link baiting. The companies dealing SEO in Parramatta started creating useful and relevant contents for their client’s sites to help them rank good and boost their business.
Google came up with hummingbird algorithm update in 2013 that emphasised user-friendly contents laying the foundation for what we call semantic search.
Positive Impacts Of Semantic Search On SEO:
1. More Intuitive Search:
In the past, people had to try several searches to refine what they wanted. But now, they get more accurate and fast search results. Semantic searches focus less on specific keywords and more on user’s intention. The SEO Company in Parramatta also focuses on such factors to help their client’s webpage gets the highest rank.
2. Better Content:
The main aim of Google’s algorithm updates is to provide better search experience to their users. People now enter search queries same as how they talk to someone. Oddly placing the keywords or stuffing it into the content will not work. So the contents of the website must be of high-quality and easily readable.
3. Quality Results:
The search results in web pages are filled with quality contents providing accurate answers to user’s queries with systematic SEO. People go for web design in Parramatta who helps them place the accurate contents in the easily accessible places with a good design in the web pages.
4. User Value Optimisation:
The goal of semantic SEO is to create the most value for web users and address their concerns. The SEO people spend a lot of time optimising their website content making it valuable to their users.
The author owns an SEO company in Parramatta, offering a complete package of technical and strategic solutions. He provides unique and attractive web designs helping his clients with SEO in Parramatta. Visit https://www.modemedia.com.au/ for details.