Best UI Practices for eCommerce Websites

The world of eCommerce is extremely competitive, meaning you need to do everything you can to stay ahead of the pack. One way that you can stand out from your competitors is through your website design.

Design is both of the simplest and most complex parts of running an eCommerce website. While it is a factor that you have complete control over, you also need to understand that it has a significant impact on how your potential customers view your products and services. You might sell goods of the highest quality, but without a quality website, your customers are unlikely to trust you enough to give your business a chance.

With that in mind, many eCommerce companies turn to a Kentico web agency to help them build the website of their dreams. Why Kentico? It’s simple, really. Kentico is the go-to CMS platform for those working in the eCommerce space, thanks to the wide variety of features and tools it provides to digital marketers. With that in mind, keep reading to discover some top tips for building an eCommerce website with Kentico that will truly reflect the quality of your business.

eCommerce design tips

Create a beautiful eCommerce website by following these top UI design tips.

Use quality assets

In the early days of offline shopping, people had doubts as to whether the industry would ever really take off. It was assumed that consumers would always prefer to physically observe and pick up products — be they clothes, kitchen appliances, or electronic goods — before buying.

Of course, we now know this couldn’t be further from the truth. Many of us now exclusively shop online, particularly as the Covid-19 pandemic has forced physical storefronts to close their doors.

However, consumers still want to know that they’re buying a quality product. The best way to achieve this? By using high definition product photos and videos. When all that your potential customers have to judge your goods by is an image, it pays to invest in professional photography and videography.

Employ a clear visual hierarchy

Web design involves understanding basic rules about how humans expect a website to be structured (and then knowing when to break these rules).

For an eCommerce website, customers will expect key information to be at the top of the page, including links to main product categories, a search bar, and a header containing basic company details. At the bottom of their screen, they will expect to find contact information and links to social media profiles.

A clearly visual hierarchy will help guide your customers through the shopping experience, helping them get from A to B with as little fuss as possible.

Keep it simple

While an innovative website can help you stand out from the crowd, you don’t want to experiment too much when it comes to eCommerce. Too much complexity, unexpected features, or an unfamiliar site structure can be a turnoff for potential customers.

Adopting a simple, minimalistic approach is a guaranteed way of attracting attention for all the right reasons.

Consider your brand

Branding is incredibly important in the eCommerce industry. You want potential customers to look at your site and instantly be able to sum up what kind of company you are, using just a couple of words.

When it comes to web design, your ‘brand’ can include everything from font colour to the shape of your ‘add to cart’ button. It’s important that you take time to work these details out and that they are translated, wherever possible, to your other digital assets, including social media profiles.

Emphasise the important details

Finally, make sure that your website contains (and emphasises) all the important details, including contact information, frequently asked questions, and your privacy policy. The inclusion of this information will instill trust in your customers.

Kentico and eCommerce

Incorporating these key UI design trends into your eCommerce website doesn’t have to cause undue stress, particularly if you’re working with a professional team that provides web development services. As mentioned, Kentico is a fantastic platform for those working in the eCommerce industry due to the large range of special features the software provides.

These features include:

  • Flexible design and navigation
  • Full-text search
  • AI-driven search engines
  • Integrated market automation
  • Discounts and gift card functionality
  • Flexible payment options
  • Multilingual store capabilities.

In addition to these design and development features, Kentico is a dream for digital marketers. The platform offers the ability to capture unique data about your customers, which can be utilised to provide a tailored online experience. Launching marketing campaigns is simple with the comprehensive campaign management toolkit, while automation tools make it easy to deliver personalised content, increasing customer engagement.

By combining a beautifully designed website with the tools and power of Kentico, your sales will simply shoot through the roof.

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