There are different search engines like Google, Yahoo, Bing, the most commonly used being Google. Well, all of us search a variety of stuff on Google, and let’s admit it; we are lazy to go through different pages of Google and just look for the information on the first page itself. Here comes the role of Search Engine Optimization(SEO).
SEO refers to the process of improving a website so that its visibility increases in the search engine. It means that the particular website will be shown on the first page of the search engine. It is a very important aspect of digital marketing. All most all the companies who have their website opt for search engine optimization. Being an amazing thing to work on, it provides multiple career options.
SEO can be divided into two types, i.e., on-page SEO and off-page SEO. Both these types are very important in maintaining a decent rank in the Search engine result page(SERP).
To start off with the on-page SEO, it is all about keeping the rank in SERP. It consists of 3three vital elements.
- Content – The most vital element is the content of the website. Your website should have appropriate content according to the purpose of the website. The content should neither be too short nor too long and just proper for the customers. The creativity and point-to-point information provided keep the person interested in a particular website.
- Keywords –These are the words that a person uses to search on Google. A website should contain proper keywords, and these should be in context with the purpose of the website. One cannot use any random keyword just to be visible on SERP. The keywords should be well placed, mostly at the starting of the content, for better visibility.
- Meta title and Meta description –A title is published in the SERPs, which is known as meta title. Mainly it is formed of less than 55 words and contains few essential keywords to describe the grounds of the business pretty well. The meta description, on the other hand, is the content to be mentioned under the meta title, which also should contain certain keywords that attract the attention of users.
The off-page SEO consists of all the things that are done outside of the website to enhance the visibility of the website. As for good performance front stage, backstage arrangements should be good; similarly, for better visibility to the public, the website should be created and managed well, and that is the reason off-page SEO is important. It also consists of three elements.
- Backlines –People talk and it’s good for the company if they have a positive word of mouth. It is important to create good content so that people will be attracted to a particular business and spread good words for it. Different bloggers can also be approached to help in this matter.
- Social media -One of the best ways of reaching people is social media. The public gets attracted to a business if the content is in the form of creative posters and videos on social media.
- Online directories –The online directories make it easy for a website to be visible in various search engines and also helps in bringing customer feedback. The positive feedbacks help the business to grow, but the negative ones should be handled well in order to retain customers.
SEO provides many advantages for a business. Starting from enhancing the visibility, it attracts potential customers and sometimes non-potential one’s as well. It’s a fact that no one can ignore aesthetic content. The beauty and creativity indulged in developing the website have its own advantage. The sales also increase as good word of mouth spreads.
As mentioned earlier, SEO is an essential part of digital marketing. But to enjoy its benefits, it needs to be properly implemented. Many of us may get interested in learning about it, but then nothing is too easy. It’s not even too difficult. It is a compilation of work and fun.
One can easily learn about SEO. There are many online and offline institutes which provide training on this subject. Even there are numerous online videos which can help a person to learn about SEO. There are a few things to keep in mind when a person is learning about SEO :
- Understanding the goal of SEO – Every company has its own goals and objective, but there is a common goal of SEO, which is the same for all, and that is revenue generation. One needs to understand this very purpose and work accordingly. The better rank you have in SERP, the more traffic is formed on your website, and as a result, you can earn more revenue.
- Enhance keyword research –Keyword is truly essential when it comes to SEO. One has to master the keyword research in order to maintain a healthy rank. The keywords can be categorized in two ways; one being long-tail keyword and the other being the short tail keyword. There are many sites that provide essential keywords that one can use according to the need.
- On-page and off-page SEO difference – There are two elements of SEO, and one should understand the importance of both. This will help the person to learn better and utilize both the elements ineffective way to produce an efficient result.
- Identification of UX signals –User Experience (UX) is very significant in the case of SEO. The transformation of the website should be on par with the user’s searching needs.
- SEO friendly content – The users are the target for whom all the content and modifications are made. So it should be such that they are entertained by the content and find it useful.
Certification for SEO :
You may have all the knowledge about SEO, but certification from a reputed institute is valuable. One can know everything, but they’re always isn’t a chance to showcase the talent at first. But with the help of a certificate from a reliable source, one can get numerous opportunities to try out his/her talent. The certificate can act as proof of the knowledge that a person has, and it has a value that can almost never fade away.
For Example PMP Certification from PMI which is a governing body for Project Management Courses, getting certified from PMI would help professionals to standout in the competitive job market.
There are both paid and free certification available for the one who wants to earn it to enhance their career prospects. The paid ones can cost almost between $67 and $2750. The price gap is vast because of the nature of the course and the online training facility. One can get into this certification course anytime they want to learn. Now some would be thinking if it is worth it to invest so much money on SEO certification. Well, in that context, I can say that it is always worth it. It helps in time management as all the information is available in one platform, and there is no need to search through various mediums to get answers. It also helps in cutting out the problem, which is created as in which rule to follow for SEO. It can always act as a guide that one can stick to in case of any need. Last but not least, the investment is pretty effective as the return that one gets from it stays forever. In this world of blooming digitalization, the importance of SEO is increasing rapidly, and every sector of business is applying it to increase their productivity.
There are even free courses available that can help a person learn and get certified in SEO. Hubspot academy is one institute which provides free certification course who don’t want to spend money but are very passionate about learning SEO.
Let it be paid or free certification, but the value remains intact and is helpful to a person in many ways.
Conclusion :
In the end, all I would like to mention is that one should always learn for his/her personal benefit and not to prove it to anyone else. Enduring one’s capabilities and trying to enhance it with time is the best that one can do to himself/herself. The knowledge of SEO builds a sense of confidence within an individual. The confidence that a person gain helps him not only professionally but also personally. SEO is something that you can yourself learn and even suggest to your friends and close ones for their benefit as well. Once you gain the knowledge and the certificate, consider yourself no less than others. You are probably ready to conquer the digital world.