Cakes boxes are made up of Kraft paper or paperboard in all the different shapes and designs. These boxes are manufactured from recycled cardboard or virgin wood pulp. Customized designs like beautiful colors, intricate patterns, bold and unique company logo or name on the boxes represent the brand in the most effective way. Cardboard is highly environmentally friendly and is very reasonable when it comes to price.
Living in today’s world and looking at the packaging trends in the past, there is nothing that remained the same. In the old times, people were really happy to receive the product in whatever bag or box it was available in. The main purpose of this was the availability of the packaging material, use of printing and packaging technologies, needs and requirements of the of customers and the customers, and e-commerce. Due to advancement in all these fields, packaging took a very dramatic turn, and all of the consumers started depending on the way a product is packed and represented in the market.
If we see today, the packaging is done for so many reasons that are interlinked with each other and directly affects the performance of the product in the market. It helps in making an appealing outlook of the box, attract customers, market the product in the right audience, and create a positive brand image.
Every business has its own packaging requirements and standards that help in achieving the best packaging for the products. Unlike other niches, the food industry is still behind in knowing the full potential of the packaging and how it affects the business, especially bakeries. Bakery items are always neglected when it comes to custom boxes for packaging. There are a lot of reasons due to which the bakery business does not consider packaging as an important factor in building a successful business.
Less Understanding
The most important reason for the proper use of custom packaging in the food industry is less knowledge of the importance of packaging and its effect in building a strong brand image and gaining potential customers. Product is not the only thing that is of importance in business as there are a lot of companies that offer the same product, but still some of them never make it to the top while others are touching the skies. It is because of the fact that such companies know how to target the sensitive points of the customers with effective packaging.
Limited Budget
When people start some business, especially on a smaller scale, they are usually short on a budget because of already spending too much on other things. There is no doubt that it costs a lot to start a business, but before even launching, there must be proper advertising of the brand through packaging. There are a lot of bakery businesses in every corner that of the street, which creates tough competition and to stand out, it is important to be original and creative with your packaging.
For instant, to be the most favorite of the customers, use of custom cake boxes that carry brand name in beautiful colors on pretty background that represent the theme of the company and complement the product packed inside the box is the right choice rather than putting your product in a plain box and slamming on customer’s face.
Fresh business have less knowledge due to which they think that it is a waste of money to spend on a packaging box as it eventually goes to the trash as soon as the product is taken out of the box and especially birthday cake boxes never even make it to the table as the whole fuss is about the cake itself.
Misconceptions
There are a lot of misconceptions regarding packaging and use of custom food boxes that holds back the proper use of custom boxes for food packaging.
Importance of Presentation
What food is all about? Presentation!
Wedding cake boxes designed according to the theme of the event will make its mark because it is not just a box. It works as a portfolio for the company as every person pays proper attention to the packaging and properly designed box that advertises the company leaves an everlasting impression on viewers. Same is the case with another custom-designed packaging for birthday cake boxes, party cake boxes, or gif cake boxes — every inch of the packaging matters in increasing the market.
Brand Development
Companies are known for their product packaging if not anything else. It leaves an everlasting impact on the customer’s mind, and it is what the food industry, especially bakery items manufacturers, have not realized. Custom boxes in custom designs work as a representative of the company. Cake box suppliers must offer all the food providers with customization options that could help them boost their sales and attract more customers.
Future of Custom Boxes In the Food Industry
At present, the companies that are aware of product packaging in custom boxes are making their mark in the market already with their unique designs and shapes that enhances the appearance of their product like cake boxes with window diverts all the attention of the customers towards the beauty of the cake rather than hiding it in the box. Another really amazing innovation in the packaging for food is disposable cake boxes that can be given any shape, size, and pattern according to customer’s choice.
