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Digital Marketing

Volga Tigris is the leading Digital Marketing Company in Dubai

VOLGATIGRIS
July 4, 2020

 

Article

Volga Tigris is the leading Digital Marketing Company in Dubai, UAE with expertise in web development and digital marketing. We provide various digital marketing services for every type of business out there. We take up clients from every sector and make them be on top of their competitors eventually.

Everyone knows SEO (Search Engine Optimization) is not going to happen over a fortnight. SEO is the practice that has to be followed every day for months and years to reach the position we have dreamt of (Being on top of Search Engine Results Page). SEO is one part of digital marketing. Digital marketing is huge. There are various technologies involved.

We have an awesome team that can build websites that are rich in user experience and user-friendly. Our experts always keep SEO guidelines in mind and implement them parallel once website development is started.

Various types of Digital marketing

 

We follow various digital marketing techniques and strategies to get you the position in Google SERP you have dreamt of.

Search Engine Optimization

Volga Tigris provides the best SEO Services in Dubai, UAE. SEO is the technique of optimizing your website following the Google guidelines so that users find you with their queries in simple terms, growing quantity, and quality traffic to your website. Optimizing your website for search engines is also important to rank. Search engines to rank your website and bringing it on top of the SERP takes a lot of time. We have to keep posting new content, rather relevant content according to the services you provide, blog regularly, do link building, and follow various types of digital marketing techniques to reach the audience and get the traffic. Keeping in mind, the high volume keywords is the key. High volume keywords are those that are frequently searched by users to get a service or information or product. Incorporating those keywords and achieving traffic using on-page, technical SEO and off-page SEO is what we are experts in. We do link building that will give you traffic from other websites when they link your website in theirs. Keeping in mind the Domain authority(DA), Page Authority(PA), do follow, no follow and spam score, we will get you those inbound links that have a higher DA, PA, and do follow(With doing follow we get their website link juice).

 

Search Engine Marketing

Search Engine Marketing is promoting your website and getting traffic using paid advertising. SEM involves optimizing and enhancing your website content and even the experience if needed to drive audiences using PPC (Pay per Click) approach. It involves advertisers to bid on the specific keywords or phrases and ensures the ads appear on the results page of search engines. Google ads are the platform to create your ads and do advertising on Google. There are various ways to show your ads. Search ads – these are the ads that are shown above and below of web pages when a user searches for a query/s on search engines. Display ads – These are the ads that are shown on the site/website. It is advertising using texts, images, video, or audio for visitors visiting a site. Video ads – Video ads are the ads that are placed before, during, or after a video stream on the internet. Shopping ads – This type of ad features detailed information about a product/s that you sell. App promotion ads are seen when a user searches on Google/Play store, Websites, and apps that are partnered with Google. These ads drive you to the app download in the play store.

Social Media Optimization

Using social media channels and outlets, we create brand awareness of a service or product your company sells. SMO is creating interesting content, with best graphics, eye-catchy photos or videos engaging users to view the website and letting them share the posts or content on the social media with their circle. SMO is similar to SEO as both share a common goal in increasing awareness and driving traffic to a website.

Social Media Marketing

It’s self-explanatory. Marketing to promote a product or service on Social media platforms. With advertising on social media, chances of reaching prospects in higher. As most of the users use social media nowadays. Creating campaigns on social media is simple and very cost-effective. The concept of advertising is pretty much similar to google ads except the google ads are search intent and social media is brand awareness.

Mobile Marketing

Mobile marketing is a digital marketing strategy to target audiences on Mobile devices (smartphones) and tablets via Websites, apps, Social media, email, SMS, and MMS. Most of the users are using and are available on smartphones. Mobile-friendly designing websites is very important.  The initial strategy knowing audiences, setting up goals, KPIs for mobile marketing is pretty much the same as any other marketing strategy.

Phases involved in Mobile Marketing are:

Video Marketing

One of the most popular ways of marketing and promoting a service/product is by creating videos and marketing them on digital channels. Videos and video ads are effective ways of reaching the audience, increasing engagement, and drawing traffic to your website. There are various types of videos that are used in marketing for various stages of turning a user into a customer. We have to find the right one according to the user journey.

 

Audio Marketing

With more people spending time on smartphones for daily activities, audio marketing will fit in the best. So advertising in music streaming services or a great way to use in podcasts. These have shown excellent traffic, awareness, and leads to businesses.

Content Marketing

Content Marketing is an integral part of digital marketing. Relevant content and consistent content attract prospects and convert them into customers. Optimizing content according to your services/products and user-friendly content is the key to generate leads by attracting the right audience.

 

 

Email Marketing

Everyone checks their emails daily. Building up an email list and sending email in simple terms is called email marketing. Creating an email template for advertising, requesting business, sales, product information and donations can drive potential customers to your website.

Influencer Marketing

Influencer Marketing involves endorsements of products or services from influencers, people, and organizations who have an expert level of knowledge in the field. This type of marketing focuses on using these influencers in delivering the brand’s message to the larger audience. It involves getting out a word on your company’s behalf.

 

Affiliate Marketing

Business rewards affiliates for each customer they get using their marketing efforts. It is a great option as paying for affiliate’s performance can boost a lot of confidence in getting new customers to the business.

 

Online Reputation Management

Online Reputation management is the practice of shaping and influencing public perception of an organization, individuals, or any entity on the internet. Most of the companies are worried about their products or services ratings which impact future customer’s decision making.

 

 

App/Website development

Our team is equipped with highly skilled developers who not only develop user rich experience websites and apps but also develop keeping SEO in mind and optimizing a few things beforehand. We have in house team of developers, graphic designers who can create websites and infographics needed for the website that match your requirements and services.

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