How do you begin with creating a successful digital marketing plan for lead generation?
Firstly, we determine the target group and create a digital roadmap. Together with sales and marketing teams, we define who is a qualified lead. We have a list of objectives for lead generation with defined specifications for target clients. These objectives are determined by the customer life cycle and the purchase path of your product or service. This might include increased visitors to your business website, mobile app downloads or after-sale clients, and more.
Most lead generation plans begin with a digital road map and a few key goals:
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Generate traffic to the business website. This increases brand awareness of your product, service, or concept among the chosen target demographic.
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Convert this traffic into leads. Assuring that all of your website’s visitors want to buy your product or use your service. This qualifies them as qualified and possible leads.
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Convert these leads to final customers. Inspiring a transaction action and completing the transaction online.
To reach corporate objectives, a comprehensive mix of successful lead generation strategies is performed, depending on whatever objective we establish.
Let’s take a look at a few excellent lead generation strategies for each target that we can put in place as your digital marketing agency today.
1) Build mobile friendly websites –
The first thing that every company must have is a website. Your website is your audience’s initial impression, and your audience is busy on their mobile phones.
Design your website to make sure it is easy to use. Your customers immediately access your star products and grasp what you are offering and what you are doing.
The core list of mobile friendly website includes clean design, ease of navigation and fast speed.
2) SEO (Search Engine Optimisation) –
Your website must have a continuous SEO practise to ensure that it is visible to Google! The following are some fundamentals to ensuring that your website is producing leads through SEO:
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using the right keywords,
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good content about your business,
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and optimizing your website pages.
3) Social Media Paid Ads Campaigns –
As an social media marketing agency, we suggest maintaining a budget for sponsored social media advertising. Facebook allows companies to advertise a defined audience for targeted lead creation. LinkedIn ads and Twitter lead generating cards can reach a bigger audience instagram and story ads.
4) Google Ads –
Google is a rich lead platform because world is searching on Google. Google provides companies to advertise for a predetermined set of audiences with well defined objectives. We recommend a good mix of everything Google has to offer as performance marketers. A mix of search engine marketing, pay-per-click campaigns and advertising from Google Display to lead customers to your website. Turn this traffic into leads. Give a taste of your business to your target audience.
5) Lead Magnets –
Lead magnets are an outstanding tool for lead creation. The aim is to send visitors to your website (possible leads) a small amount of your business offering in return of their information (email address, number). Companies can use this information to track the lead and qualify it or to convert the client.
6) Landing Page –
You’re driving them to an attraction. A landing page is a custom webpage that captures leads, social media ads and lead imagery from your Google Ads. This website is NOT identical to your main website. Landing pages are an excellent digital marketing technique for capturing customers and bringing them into your sales funnel. Design your landing page to showcase 3 to 4 key highlights of your business or product. This secures the use of your landing page by your potential customers and wants to know more.
7) Retargeting to the audiences –
Businesses have now captured potential leads with innovative lead magnets and organised landing pages. Targeted marketing messages can persuade these leads to buy, download, or choose your company. Google Retargeting allows companies to re-link advertising messages with potential clients. Ask us how to develop an exciting retargeting campaign so you will never forget your website visitor! Convert this leads to the end customer.
8) Trip Wire –
A trip wire is a one-time discount or low-cost offer that encourages your customers to take one more step toward trying out your goods. Consider it a trial period in which your potential clients evaluate your goods and you have the opportunity to connect with and convert them. Use a lead magnet to lure potential leads to your landing page, then use an exciting tripwire to convert them to customers. For example, book this $99 spa service for only $10!
9) Email Marketing –
Businesses can execute engaging and systematic email marketing campaigns using the contact information of multiple potential leads. You may send educational and informational emails to potential customers, as well as sales-driven emails.
10) Content Marketing-
To be the best, Businesses need sound the best. This is where content marketing may help shape what your company means online. Customers have access to a wide range of information online, and this information influences their purchasing decisions. Customers enjoy reading blogs with product tips and tricks, as well as viewing DIY videos. Businesses that provide compelling material on their websites and social media promote themselves as industry experts.