Tips and Takeaways for Virtual Events

Virtual events are the most cost-effective way to connect with your market. During COVID-19 pandemic, networking and social life shifted online and the virtual event industry played a big role in making things possible. What follows are some tips and takeaways if you are thinking of having your own virtual event in the Philippines.

• Select the right platform.

Video-conferencing software like Zoom have been on demand for meetings, workshops and events. However, this is not your only option. There are a number of virtual event platforms that you can choose from. Virtual and hybrid event platforms in the Philippines offer fully customized virtual venues from interface, features, and back‐end specifications. The range of events is wide from product launches, conventions, conferences, year‐end parties, virtual expos, sales rallies, and activations to name a few.

But what makes a right platform for your virtual or hybrid event? A good hybrid event platform accommodates a large number of participants concurrently without having to worry about the location and demographics. It should also allow you to manage invitations, registrations, agenda, and payments conveniently. More importantly, a good platform should provide the opportunity for your participants to interact with your brand as well as your sponsors and investors. In terms of broadcast, a good virtual platform supports live and on‐demand content delivery. It should allow you to stream both pre‐recorded and live content. Live broadcasts should also enable interaction between the host and audience with live Q&A and polls in handy.

• Make your content shorter and snappier.

A user-submitted poll by professionals revealed that almost 30% of attendees are pre-occupied during an online event and are merely waiting for the talk to be over. Distractions are unavoidable and research studies  have shown that indeed, prolonged videoconferencing or any form of such can cause fatigue to the attendees. It is recommended for event organizers to condense the number of hours passively listening to speakers and focus more on making the experience more interactive and creative for the participants. Transitioning to shorter and snappier content must replace the traditional in-person presentations. Your event design should focus around engaging a virtual audience rather than making them a passive audience all throughout. 

• Ensure accessibility and convenience.

A good virtual event platform is marked with accessibility and convenience. Your target is to reach your participants in a manner that would encourage them to engage with your virtual event without any second thoughts. You can make this possible by choosing a virtual event technology in the Philippines that is intuitive and easy to use. Ideally, it should be a browser-based experience without the need to install any applications and can be navigated using different devices such as laptops, tablets, IOS and even Android phones. It also should be fully immersive and interactive to give your participants a unique online experience in this era of new normal.

• Make it interactive and customized!

With the many virtual event options to attend, set yours apart by making it interactive and tailored to your specific objectives. Templated platforms are not as impressive especially if it’s something your attendees have seen before. There are platforms that offer ultra custom solutions where your virtual event microsite will turn out to be one-of-a-kind and will feature activities specially made for your attendees. Whether it’s a sales rally with team competitions and arcade rooms, or a convention with seamless round table discussions, or an expo with built in e-commerce, don’t work around a templated platform, let the platform work for you.

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