As YouTubers continue to transform into the new celebrities and assert their influence over consumers and followers, some of the top names on the platform have now created their own brands. From jewelry and accessories to clothing, these YouTubers have designed their own products as a way of connecting with their audience in a new way.
Some of the names include Zoella Beauty by Zoe Sugg, TRIXIN by Shay Carl Butler and Marzia by Marzia Bisognin. They teamed up with designers, vendors, and manufacturers to create and sell their custom designs.
WhatsMode is one of the platforms that has helped various influencers to create and sell their product lines to a wide range of audiences. WhatsMode works with different kinds of influencers from various platforms to connect them to their audience. Because WhatsMode is a social platform as much as it is an e-commerce platform, the company is creating a community of influencers, and ecosystem much like YouTube or Instagram. While the company currently hosts some 200 influencer stores, it is adding more and more stores every month.
WhatsMode has had success with their influencer brands and has sold many pieces from their product lines in an eco-friendly way. Out of all their brands we are mentioning the three most prominent ones that belong to YouTubers.
1. GLO by Chloe Couture
Cloe Feldman started as a YouTuber in 2014 as a lifestyle vlogger and since has gained over 3.8 million subscribers on YouTube and 1 million followers on Instagram. Her love for fashion and design led her audience to request custom merchandise that she designed. Currently, Cloe sells her product line, GLO by Chloe Couture, on WhatsMode including apparel, clothing patches, jewelry, and more.
2. BLUE by Adelaine Morin
Adelaine Morin began her career as a YouTuber in 2012 as a fashion and beauty vlogger and has created a community of more than 2.4 million subscribers on YouTube and approximately 823 thousand followers on Instagram. With her friends, subscribers and family in mind, she created a product line called BLUE by Adelaine Morin, which she sells on WhatsMode. Her product line includes pajamas, jewelry, and other accessories.
3. PONY EFFECT by PONY Syndrome
Born Park Hye Min, Pony is a Korean beauty vlogger who gained popularity in 2015 with her Asian themed makeup looks. In just three years she has gained over 3.8 million subscribers on YouTube and more than 5 million followers on Instagram. Her interest in the beauty industry gave her leverage to create her own makeup line. You can find many of her beauty products from her PONY EFFECT makeup line on WhatsMode.