Cryptocurrencies made a debut in the market with Bitcoin and Ethereum. As the time passed, a lot more cryptocurrencies appeared, some of them had a good start while the rest didn’t see the light of the day. There is no denying that Blockchain technology and ICOs have gained the interest of many people and companies. It is for sure the era of blockchain or bubble as some would like to call it, is here to stay for a long time.
ICOs or Initial Coin Offerings is actually an unregulated but popular way for Blockchain startups to raise funds for their projects, a crowdsale where companies release cryptocurrencies with a goal to attract many participants as well as to raise their funds. 2017 was the year when it Blockchain and ICOs gained immense attention and according to an estimation more than $4 billion was raised from ICOs last year. This number is expected to rise this year. Until now there have been more than 30 ICOs that resulted in more than $1 billion in funding. It’s 2018 and literally anyone can launch his own crypto coin, find investors, and force the coin to masses.
Incubasys Blockchain being an expert at the matter helps startups launch ICOs and raise funds for their blockchain projects. Though anyone can launch an ICO program but the process of issuing an ICO and its steps are not that simple and require professional guidance and help. Here is how Incubasys ensures the ICO program launched for the startup makes it through:
- Set Your Goals
Just like with a web or app development project you need to set goals, ideas and objectives for the ICO campaign. We begin by setting your project goals and putting together a detailed whitepaper and roadmap of the ICO project. These two pieces of documents are important as they can attract a lot of and the right type of participants if written correctly. A whitepaper contains all the basic and necessary information about the ICO, the problem the project targets, its goals, objectives, etc. While a roadmap is a timeline document that explains different stages of the project and their duration of completion.
- Bring Together Professionals
A successful project of any sort is backed by experienced and talented professionals. Your ICO will increase if you bring together a team of qualified professionals, people who are interested in this technology and committed to establish a successful ICO project. Incubasys has just the right team with knowledge and experience to launch an ICO.
- Set Pricing
The next step is to set a pricing plan for the ICO project depending on the end goals and expectations. You can either not put a price on your tokens at all and give the participants some amounts of tokens for their contribution to the ICO or put a fixed price on the tokens. In that case participants can buy the token but trade them only after a freezing period. We determine a pricing plan for your ICO with you after going through the goals and objectives outlined.
- Stay Active on Social Media
We understand the power of social media and utilize it to the max for digital marketing. The ICO before, through and after its launch needs to be heard and talked about on social media on various paltforms such as Facebook, Telegram, Twitter, LinkedIn, Youtube, as well as the crypto-based channels such as Bitcointalk or Reddit. Social media marketing helps your ICO project to expand to more people and attract a lot more participants.
- FAQs are Important
People will have questions before they would want to invest in your ICO. We together with your people help put together a comprehensive FAQ or Help Centre when you start your ICO and make it available for everyone to see. We link this FAQ or Help Centre page to your social media accounts for people to get to it easily and understand the project.
- Test Run & Pre-sale
Just like test runs or bets versions of a mobile application are essential to point out all the possible bugs and issues within, we test run your ICO project before it steps into the Blockchain world. We ensure everything works fine from whitepaper, emails, website to social media, designs, etc. Any issues found are cleaned up and dealt with immediately before the launch. Also, a pre-sale before the actual sale takes place that allows participants to buy tokens. Pre-sale is an essential step for us and the startup to test the ICO and its capability.
