Usually, it is believed that what is packed inside counts, and nothing else matters. However, we overlook the fact that attractive custom packaging gives us the first impression of the product, even before opening it. Your product packaging will lure potential customers and persuade them to make the final buying decision.
Packaging can boost your brand image, make your product outshine the rest, and justify the price. To make sure that your packaging attracts a lot of customers, you need to understand the product you are selling and its target market. There are a few fundamental aspects of packaging like shape, design, colors, and materials when chosen rightly can effectively communicate your message.
So now, we go into detail and discuss how you can make your packaging ravishing and appealing.
What are your needs? Discovery Phase
- You need to decide what type of packaging, style, size, and volume you need.
- Decide whether you are going to need shipping boxes if you are selling your product online and what design you need. You can easily find several companies that provide a comprehensive range of packaging, and this mitigates the effort of searching for different companies and buying gable boxes. Sometimes you also get to save money.
- You need to make some calls, and that is to at least 3 different companies that are providing your preferred packaging type. Ask for quotes from them.
- Lastly, compare the quotes and decide where you want to invest your money.
Make the final decision- Pre-production phase
- Create a model and use a dieline to put your packaging graphics
- You need to make approvals regarding the colors, PMS color, and sample structure
- Decide on the accounting terms such as company information, payment terms, and contact number
- Provide all the necessary details regarding the delivery. Does it include instructions on what makes the packaging acceptable? What should be the height, length, and volume you need.
What is your budget?
Apart from focusing on other marketing strategies, you need to analyze your budget regarding what you can and cannot do. When it comes to spending, don’t be spendthrift, be wise, and make smart decisions. You need to keep in mind that the budget you will be allocating will be for the packaging and the creative work of designing that goes into it.
What will catch the attention of your desired customers?
This is one of the major aspects of marketing, and that is to define what will attract your customers and come up with the plan. Whatever you choose the materials to the colors, each facet of your packaging needs to be modified in a way that appeals to the potential audience. Spend considerable time researching and what will make the major impact on your key demographics and integrate your final findings in your final design.
Let the production process begins- Production phase
Once you give the final go, the production process should be seamless and not facing any hassles along the way. However, you need to make sure that no error occurs during this phase.
- Keep a check on the press, especially if you are concerned about the color of your packaging.
- Keep asking for updates to ensure that the company is on the right track.
Get and inspect the goods- Post-production phase
The company will notify you about the shipment of your product. After getting the product, review that everything you want or expect is there, e.g., color, finish design, material, etc. Count the number of boxes, did you get what you order or there is something missing. If you are satisfied, then make your final payment. Some companies also provide the option of amendments. If you need it, report immediately, do not delay, and even use the product.
Right custom packaging boxes will enhance the overall experience of your product for the customer. In a fiercely competitive industry, where everyone wants to get ahead of their competitors in the specific market industry requires the custom packaging that perfectly plays around the structure, design, minute details, and colors. Digitally produced samples will help in making sure that packaging meets all the industry regulations. And modern designing techniques and shapes help in redefining the product and what it means to purchase it.