Since Salesforce was introduced in the market, it has been consistent in providing services to several organisations, helping them handle their CRM better. Salesforce is known for providing significant automation and efficiency to its users in recording, storing, tracking, processing and analysing seemingly complex customer data. With the help of Salesforce CRM, the marketing and sales teams of your organisation can provide personalised services to your clients/customers.
Salesforce provides its services in different platforms or versions known as Salesforce Clouds. A Salesforce Cloud is essentially a set of offerings pertaining to a specific aspect of CRM. There are several such Clouds you can subscribe to according to your needs and preferences. Salesforce Sales Cloud helps you in driving sales by managing sales leads in a quick and efficient manner and providing personalised services to your customers. Salesforce Service cloud helps you in handling various cases of your clients, keeping a track of all services provided by your team. Salesforce Financial Services Cloud helps financial advisors provide robust services to their clients and developing healthy relationships between the two.
Another important Cloud prominently used by businesses is Salesforce Marketing Cloud. As the name suggests, this platform provides the Salesforce users with a wholesome approach at marketing. It allows you to use your CRM data in formulating personalised B2C marketing campaigns, social media campaigns and many other marketing processes. It also allows you in tracking the activities of your customers and ascertaining their specific likes and preferences, using which the sales representatives can approach them in an efficient manner.
There are essentially eight tools using which you can get benefits from Salesforce Marketing Cloud. They are explained briefly here:
Journey Builder
Journey Builder is the tool that helps you in tracking every step taken by you customers from being approached to making the final purchase. As the name rightly suggests, it tracks the journey your customer takes and allows you in building Single Customer View (SCV) by collecting all relevant data from web, email and mobile.
Email Studio
This is the Salesforce Marketing Cloud tool that helps you in creating robust and personalised email marketing campaigns. By providing services that facilitation of automating emails and drafting them according to the specific client requirements, Email Studio ensures a handsome increase in your ROI.
Data Studio
This tool has an interface that is easy to understand and simple to use. It facilitates the process of smooth and efficient data integration, allowing you to migrate necessary data across platforms for carrying out relevant marketing activities.
Social Studio
This is a social media marketing and management tool that helps you in connecting the data pertaining to your customers’ social media accounts with the CRM platform to leverage the marketing activities. With the help of this tool, you can track suitable social media activities of your customers and use this information to provide them with personalised services.
Advertising Studio
This is the tool that facilitates digital advertising on platforms such as Facebook, Instagram, Twitter, Google, mobile and web. It helps you in managing all your advertising campaigns originally launched using Journey Builder.
Mobile Studio
This Salesforce Marketing Cloud tool helps you in drafting and sending personalised text messages to your customers in an automated and efficient manner.
Interaction Studio
This tool facilitates the process of interaction management by allowing you to effectively synchronise the online and offline customer experiences in real-time.
Salesforce Data Management Platform (DMP)
This tool helps you in creating a distinct customer profile that is regularly updated according to the interactions with the concerned customer, providing you with productive insights for personalised marketing.