How To Find The Right Balance Between UX And SEO

We are living in a digital age where most businesses depend heavily on the powers of UX and SEO to get ahead of the curve. Meaning that businesses not only want to attract a large number of audiences but get ahead of their competitors as well. 

In this article, I will show you how your SEO experts and web designers can achieve the best results for your company by finding the right balance between UX and SEO. 

Your Website’s Architecture Should Be Simple 

Website architecture is the arrangement of web pages on a website. A good website architecture from SEO’s perspective means that Google should be able to search and index your web pages with ease. Not only that, but the link juice should also uninterruptedly pass from higher to lower authority pages. 

Your visitors will be greatly influenced by the architecture of your website because most of the users use the navigational bar to locate the product or service they are interested in. 

This is the reason why you will have to: 

  • Make sure that no web page is more than four clicks away from your site’s homepage 
  • Add engaging Calls-to-action (CTAs) 
  • Write informational labels 
  • Make navigation simple for the user 

Improve Your Website’s Loading Speed  

You will have to make your website fast. According to recent research, it should be fast enough to load within 3 seconds. If it takes more than that then you will lose more than 53 percent of the visitors who have landed on your site via Smartphone, which is bad for both SEO and UX. 

You can use Google’s Page Speed Insights tool to check the speed of your website. The tool will not only calculate the speed score of your website but will also offer you some tips on page speed optimization. 

Easy Navigation 

Visitors must be able to easily navigate the entire website without facing a deadend or getting lost in drop-down menus. 

Creation of sitemap is very critical during the development phase as it can help you organise your content and web pages in a user-friendly way. 

Another benefit of having easy navigation is that it will allow Google to index each ‘n’ every link inside your website with ease. This way, your website will start generating sitelinks in no time, which will not only increase website traffic but also boost your brand’s digital presence. 

Reduce The Bounce Rate 

Common reasons people give for abandoning websites midway include the irrelevance of keywords with the website’s content, encounters with errors while opening and poor loading speed. So you should get in contact with a local SEO agency and ask them to work with your development team to work on these issues for better user experience. 

Content | Is More ‘MORE’ Or Is Less ‘MORE’ 

SEO specialists are usually found pushing for more and more content without acknowledging the impact it can have on the website’s layout, functionality and design. 

You must push your SEO team to use copy that doesn’t conflict with the UX design. For that, the SEO and development teams will have to work together to make sure that the website’s content copy does not affect the overall design. 

Responsive Design IAn Absolute Must 

Making sure that your business website renders well on all kinds of devices is very important for optimization because it can influence your user’s experience in more way than you can ever imagine. 

Your goal here should be to make your website user-friendly for both mobile and desktop users. Not only that you should also: 

  • Eliminate unnecessary fields 
  • Make content readable 
  • Place enticing CTAs throughout the web pages 

Make Your Website Secure By Getting An SSL Certificate 

You must always keep in mind the fact that modern consumer or client is well informed. They understand the dangers of browsing an unsecured website. This is why more than 80 percent internet users avoid browsing such websites. 

SEO agency London can help you with everything from implementing crucial and technical fixes on your website to auditing existing SEO strategies. Get in contact with us now for a free quote. 

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