How to Effectively Use Facebook Groups to Grow Business

 

The post briefs you about how to use Facebook groups for business effectively. There are millions of Facebook groups available nowadays; it has now become a handy tool to build a broad, engaged audience, and to market your business effectively. Generally, there are three types of the Facebook group. They are as follow:

1. Closed Group:

With a closed group, anyone can see the group and request to join the group, but the post is only inside of the group. They can still appear on your Facebook wall, but can only be seen by other members of that group, not your friends.

2. Secret Group:

With a secret, nobody can get access to the group, no one can ask to join the group, and it doesn’t appear in the search results. 

3. Public Group:

With a public group, anyone can see the group, its member, and the post published.

Benefits to owning a Facebook group

# Benefits 1:

You can build a community of like-minded people. With Facebook pages, anyone can become a fan. Facebook groups allow you to control and prequalify who joins. In a Facebook group, it is more like a community of people who talk to each other, know each other, and support each other.

# Benefits 2:

There is no limit to how many Facebook group members it can have. Unlike your Facebook profile, which can only have a maximum of five thousand fans, Facebook groups allow you to add as many members as possible?

Another benefit of the Facebook group is the ability to run polls. Running polls is not feature available on Facebook profile and Facebook pages making its attractive features of Facebook groups. Running polls is a great way to survey your audience and collect market insights to serve your audience better.

# Benefits 3:

With a Facebook group, you have much more control over who joins it if it’s a closed group. People have to send a request which can be accepted or directed by the administration of the group. Plus with membership request, you can learn more about people who wants to join your group by asking them up to three questions. You can even control who posts on the Facebook group.  And you can also choose to pre-approve the post before they get published.

You can benefits from word-of-mouth by enabling the feature “any member can add a member.” This feature allows an existing Facebook group member to grow your Facebook group on your behalf. 

# Benefits 4:

The opportunity provides to create a free member’s area for your customers. To create a Facebook group, you only to a Facebook profile. When you log in to your Facebook profile, click on the dropdown menu of the top right-hand corner and select create a group. After creating your group and deciding whether it would be a closed, private, or secrete group. Go to the setting section and optimize it further. You need to maximize banner size, i.e., 1602×500 pixels for it to fit correctly.

# Benefits 5:

Your banner should reflect your target audience and the benefit of joining your group. For example, if your group is about parenting tips, pictures of parents are happy and fulfilled. Then it would help if you made sure that the name of your group is descriptive and keyword-rich. 

For example, it could be “stress-free parenting for single parents.” Next, select among the different options which category of your group belongs by clicking on the plus sign next to pick a group type. The description should be in the overview of other Facebook groups is about what kind of members it was created for, and the benefits of joining the group.

Add a max of five tags. Tags are the keywords you want your Facebook group to rank for when people type in these words in Facebook’s search engine.

# Benefits 6:

If you want to go to a location-based group, make sure you add your location. After creating and optimizing your Facebook group, you need to commit to managing it daily. Your daily task will be to accept or reject new group members if it’s a closed group. If you have, ask people to answer the question about them when requesting to join the group or have to go through the answers too.

# Benefits 7:

Post content regularly that is of value to your member, which is relevant to the group’s theme. 

# Benefits 8

Next, you have to go through the post of your members. If the setting you choose requires you to pre-approve members’ posts before they get published, you’ll have to go through them daily, delete or accept them accordingly. If any members can publish posts without your permission, you will still need to monitor them and delete them if they are not appropriate to the content you want in your group.

# Benefits 9:

Last you also have to make sure that questions from members are being answered by you or someone else.

# Benefits 10

Acknowledge other members’ posts by commenting on their posts.

# Benefits 11:

A mistake to avoid when running a Facebook group is over-promoting. Either pushing products and services to offer into aggressively or letting members spam your group by consistently publishing posts about their product and services.

To avoid this from happening, write a post about do’s and don’ts or the rule to follow as a group member and pin the post to the top, so it says visible permanently. This will ensure most people are aware of the rules and follow them.

# Benefits 12:

Another mistake to avoid is publishing irrelevant content. When approving posts from members who are creating your post, they join the group in the first place. They join the group because your group is about helping a specific group of people in a particular area. Therefore the majority of your post should be focused on delivering them.

Take Away:

You can variously use the Facebook group. But finding a great way that provides value for group members, which will keep them active in the discussion, is significant.

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