Edtech is one of the booming industries in the world today, especially during the current COVID-19 pandemic. There is a large global audience involved, growing investor interests, increasing paid subscriptions, and fierce competition.
Edtech and online learning have opened up new opportunities for teachers and educational institutions to make use of the time productively during the lockdown. The Edtech industry has been a huge beneficiary of the digital revolution in the education sector.
While edtech caters to learners across the world, the need to engage them all is a great challenge that needs to be addressed.
To facilitate this, the industry needs an efficient marketing strategy so that it can improve on both learning methodologies and marketing at the same time. There is no better strategy than using push notifications for edtech.
In this blog, let’s look at how push notifications can be used to improve the overall performance of online learning.
Using push notifications for the edtech industry
Push notifications is one of the easiest yet competent ways to make online learning entertaining and engaging. The capability to send notifications to the students on their mobile devices can facilitate the seamless operation of an educational business.
Push messages being a cross-platform marketing strategy which works across all types of digital devices, you can successfully use them in edtech business.
Here are some of the various ways to integrate push notification marketing in online learning.
Retargeting existing and potential customers
There is a higher chance that most learners won’t return back after completing an online class. However, you can efficiently retarget your existing and potential customers with push notifications.
Instead of waiting for them to come back to your online learning platform, you can consider retargeting your users personally and encourage them to sign up for another online course of yours. It will foster interest among your inactive customers so that they would come back to your new courses.
Efficient communication with parents
eLearning has brought in a revolution to make online learning micro-personalized that is designed to fit the needs of every learner’s academic strengths, preferences, and weak points. Learning efforts should not be limited to communication with the students, it must also involve efficient communication with their parents as well.
Push notifications can perform the task more efficiently. Educational institutions can send timely notifications to parents informing on aspects like school holidays, assignment results, performance reports, and a lot more.
Send personalized notifications to the target audience
While push messages are capable of reaching a large number of users at once, common messages don’t contribute much to the success of your efforts.
Like emails, if you send general push notifications to all your users, some of them might click on the messages and some might not even choose to open it.
However, sending out personalized push notifications to your target audience can bring in great results that drive better engagement and conversions.
It is recommended to segment your learner base and send them personalized push notifications. For example, if one of your website visitors has left your learning platform without completing a course purchase, send them a personalized push notification regarding an exclusive discount on the course they have checked out.
Clear and concise messaging
As push notifications offer limited space to fit your messages, you have to be precise with the matter of your message. The message you craft in your push notifications must be clear, concise, straightforward, and action-oriented.
Make sure your messages are relevant and benefit-led so that your customers won’t feel annoyed by irrelevant messages. An action led and relevant click to actions like “claim your discount” is beneficial for driving a click through.
Integrate rich push messages that contain images, videos, animations, emoji’s, etc. so that it is appealing to the end-users.
Cross-selling and upselling
When selling your online classes or courses, you can consider bundling related courses together to cross-sell and upsell. Cross-selling is when you sell offerings that complement the purchases of online classes they have already brought.
For instance, if one of your students buys your online classes on exercise, you can encourage them to purchase an online course on diet at the same time is called cross-selling.
Whereas upselling is when you encourage them to purchase a more expensive course or class that can increase a customer’s value.
For example, if a student comes to your online class looking for a course on diet and nutrition, and you sell them a whole bundle of nutrition classes with certification, that’s an upsell. You can use push notifications to explore cross-sell and upsell opportunities to increase customer value and foster repeated purchases and brand loyalty.
Send online course updates
Use push notifications to retarget and engage your learners by sending updates on new courses. You can send push notifications on a newly released course of yours, your live classes, any change in the course structure, or reminders to complete a course module on time.
You can use any powerful web push notification service to send push messages to your growing student base. Pushmaze is one such self-hosted service that allows you to send trackable push messages so that you can reach your students with both web and mobile push notifications.
Conduct A/B tests
To boost conversion on your online learning platform, you can perform A/B testing on your push notifications with different variations. Try out different message copies, CTA buttons, different pictures, must be tested against each other to find out what works best for your brand.
Conduct tests with different time slots and days and another variable you can think of. No matter how good the performance of your push notifications is, there is always room for improvement. The best way is to test your push notification occasionally and measure the engagement.
Conclusion
Push notifications are a powerful marketing tool that can be quite beneficial in edtech industries to improve the functioning of online learning. They are effective when crafted carefully with relevant messages that are well timed and engaging for students. Educational businesses can use push messages to reach more students, generate, leads, and increase engagement.
Author Bio
Marry Ann
I’m the Marketing consultant, Self-driven budding entrepreneur, Work together with the clients by implementing different marketing strategies in their businesses.
Currently marketing consultant at https://www.pushmaze.com/
