Promoting websites, improving their ranking, maintaining their ranking, boosting their visibility requires a lot of hard work. Why do people spend so much time, effort and money with their websites? Because they are worth it. Professional search engine optimization services make the difference between an ordinary website and an extraordinary one. The latter bring relevant users and this means that it generates more sales and helps you expand your business. It makes sense to invest in a professional SEO audit to see whether or not your optimization efforts pay off. Thanks to SEO site audit you will have a clear idea of your website.
What You Should Know about SEO Audit
When you hire an agency to conduct an SEO audit you have to establish what you want and why. There are audits performed by people and audits performed by tools. Tools-based audits are less expensive but they should not be used to identify complex site problems or penalty issues. These are suitable for small website owners with a limited budget who have a very specific requirement as far as the audit is concerned. Such an audit will offer you basic information that can be used to make some improvements to your website. Should you choose to opt for such an audit, you should make sure you will receive a report and a review of your website
SEO audit performed by people requires a significant financial investment and it is the best option for individuals that have complex websites and that want to deal with penalty issues. Sites with numerous pages and links, sites that are optimized on a regular basis will benefit from such an audit. Audits performed by skilled auditors are also useful for websites that have been impacted by algorithmic updates, manual penalties or have suffered a significant drop in traffic.
The whole point of investing in such an audit is to:
• Receive a detailed and analytical review of your website, one that explains all the issues that have been found
• To provide recommendations for implementation that will help you make the necessary changes
• Put at your disposal supporting documentation such as link list with evaluations, analytics reporting, comparative traffic analysis and others.
There are also limited audits but these are not recommended for they might point you in the wrong direction.
How Much Does SEO Site Audit Cost?
More and more website owners turn their attention towards SEO site audit but they have some concerns as they do not know what type of audit they should ask for, how much they should expect to pay for it, what information they should receive at the end. It makes sense for tool-based audits to be cheaper than the ones performed by people. Penalty audits are pricier because they require more time, knowledge and effort. It is not recommended to be cheap when it comes to a professional audit because you usually get what you pay for.
What Influences the cost of the SEO site audit . There are different aspects that impact the overall price and these are:
• The knowledge and experience of the auditor; search engine optimization is complex and keeping up with all the changes in this field, with algorithm updates is not easy. Skilled auditors know what they review and how the reviewed aspects impact a website.
• Analysis level and time needed to do it right- a human auditor will have to assess your website, gather supporting documents and write the final analysis as well as the recommendations.
• Reporting- you pay for a detailed report, one that caters to your audit goals
• Supporting documentation- the documentation you receive will help you understand why you have to make changes and where you have to make changes so that your website performs better.
Professional audits can also contain strategy documents, detailed implementation plans, competitive analysis and other services that are considered helpful by the auditor. As you can see, conducting an audit is not easy and this is why you should not expect it to be cheap. After all, you are not having your website audited just for the sake of it; there is some information that you need, some action that you want to take and this is why you choose to opt for a professional audit.
What Are the Advantages of SEO Site Audit
It is worth emphasizing that an audit is not a waste of money; on the contrary, provided it is conducted by the right people it will put at your disposal lots of valuable information. If you invest in search engine optimization services frequently, but you have never had your website audited you should. Thanks to SEO site audit you will have a very clear idea of how your website performs, what its weak points are, what you can do to change that.
Reliable agencies conduct different type of audits and it is entirely up to you to decide which one works best for your particular requirements and how much money you can afford to invest. What matters is that you hire a competent auditor, one that will provide relevant information and that will top your expectations. It is a lot easier to optimize your website when you know what your priorities are.
To summarize, SEO audit is definitely a wise idea for website owners who invest in their websites on a regular basis and who want to stay on top of their competitors and build a name for themselves in the digital landscape. The only way to overcome your competitors is to be better than them. You can learn how to do that by spying on them, by seeing which keywords they use, which links they earn, what type of content they have and so on. A professional audit will offer you the information you want about your top competitors so that you can use it to improve your website and to boost your online visibility, to become the first choice of your target audience.