How AR/VR are Transforming Media & Entertainment Industry

The time is changing, so does the tech world. There are questions asked, will continuous technological advancements affect the future of entertainment?

Yes, Indeed! Whether you are a movie fan, TV binge-watcher, video-game enthusiastic, advanced technologies like Virtual Reality or Augmented Reality App Development are changing the way users consume, connect, and communicate. And it’s no wonder, that entertainment industry has gained incredible profits recently due to modern technology.

Below-mentioned is popular benefits of implementing AR/VR into your media & entertainment business.

Print Media: Surviving the Digital Age

When print media is going distant, AR technology can give new life to print publications including magazines and newspapers. Moreover, AR technology made reading an attractive takeaway for the younger generation. The concept of GPS and AR revolutionizes the concept of AR newspaper. It makes the content available from the newspaper overlaid on the mobile screen with geotags.  The content is generally loaded in terms of the video but there are many other possible use-cases for newspaper AR like opening a photo gallery, sports scores, relevant maps, restaurant menu, educational animations, and latest news updates. The augmented reality in a newspaper or magazine works via image recognition.

Enhance the Listening Experience with AR Ear-Buds

While AR seems like visual technology, but it can also change the way people access to audio information. “AR Ear-Buds” are the first ear-buds that come with Real World Sound Control. It creates an augmented layer on the top of real audio thus enhances the listening experience of its users. Filtering out the background noises with AR is not exactly noise cancellation, but is more like delivering selective audio modification technology which makes more enjoyable for users.

For instance, with AR, the audience who are not present at the concert can even get a live-like performance experience with enhanced digital information. Moreover, AR provides an interactive element, users can rate the performance and add live reviews about the concert.

Take Gaming to Next Level

Thanks to AR/VR technology, games just don’t exist in phone and tablets but also makes the gaming experience more exciting and immersive. With mobile AR, mobile app developers can make unique on-location setups that help users to compete with other players with virtual content. It adds real-life effect to the audio and video files– thus enhances the gaming experience for its users.

Closing Statement

Undoubtedly, the future of the entertainment industry has been strongly influenced by technologies like augmented and virtual reality. So far, AR is utilized to enhance the effectiveness of media content in terms of videos, presentations, and games which maximize your reach around the globe. AR/VR deployment offers brand-new experience in an array of entertainment industries thus enables further exploration in terms of revenue growth. A reliable AR app development company gives you various options to reach & attract new customers and take your business to new levels.

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