Gun Lake is a modern midsize casino located in Michigan off exit 61 between Grand Rapids and Kalamazoo. It started operations in February 2011, and at the time, it was running 1400 machine slots. Gun Lake Casino is an all-in-one relaxing casino that offers table games and machine slots.
It has a chain of restaurants and cafes that are operational throughout the day. Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians owns this successful casino. However, MPM Enterprises managed the casino, and the group has steered the casino to greater heights and currently boasts of 2000 machine slots.
The gambling market in Michigan
Like all other USA states, Michigan has several restrictions that you must follow when starting a business. The lottery act in Michigan was enacted in 1972 but did not allow the opening of gambling casinos. However, due to public demand, the gambling act was amended by parliament in 1996, which permitted businessmen to run retail casinos and lottery.
The Michigan state leadership was very mindful of the dangers that casinos could bring to its young generation and has always reviewed its laws to cap irresponsible gambling. Governor Whitmer has laid heavy emphasis on the gambling sector by passing laws to improve the sector. In December 2019, he signed the famous house bill No.4619 to law, which legalized betting in Michigan.
Gun Lake Casino partnerships
The Gun Lake Casino has partnered with Parx Casino, the leading real money casino, to offer online sports betting and casino in Michigan in a bid to achieve this dream. The partnership was part of Gun Lake casinos plan to enter the sportsbook betting field and cement its presence in the online gambling operations.
Moreover, the casino has partnered with several other local hotels and pubs. The partnerships are part of the management’s plan to increase their marketing prospects and customer base. The plan is to upgrade the building to cover 72000 square feet with additional 450 machine slots.
The projected upgrade
In 2019, Gun Lake Casino management announced plans to upgrade the business into a more prominent and modern spot due to the increase in gamblers it receives. The expansion included an injection of $100 million to add new gaming slots, entertainment joints, and dining spaces.
It was projected that the upgrades would be completed by mid-2021, but the outbreak of COVID-19 slowed down the operations. This forced the management to craft economic recovery in 2021 to fasten the operations by injecting more capital.