GRAPHIC DESIGNING
It is the process of creating visual content to communicate information to the masses, by using elements such as images, typography, shapes, lines, etc.
Graphic designing can be of many types like –
Marketing and advertising graphic designing – for advertising purposes whether it’s traditional marketing or internet marketing.
Packaging graphic designing– for shipping purposes how presentable is your shipping packaging looks.
Art and illustration – this basically comes under arts it can be abstract art, etc.
Publication graphic designing – Magazines, catalogs, and newspaper
Motion graphic designing – video and animation ( animated logos, etc)
What we are talking about here are Marketing and advertising graphic designing
LOGO
The most important thing to promote your business or your brand is a Logo which is an identity of a business. You must have been familiar with many logos like Adidas, Puma, Nike, Apple, and many more their logo itself is an identity. what unique characteristics your logo should have?
Your logo should be unique and should not be similar to any other brand, It should be attractive and eye-catching. A logo should be designed in a way that after seeing it a person can easily identify which product the company is promoting. If you want to make a signature design for your logo go ahead, ok so let me give you some examples of famous brands like Nike have its signature tick sign, you can also take the example of Apple its logo is a half-eaten apple. You can show your creativity by combining color, using contrasts, typography, and many more. Though graphic designing is a whole different topic digital marketers should at least know the designing skills. I hope you get some idea of how you can design your logo. Now that we have finished talking about logos, what are Posters and Banners ? and why do they play an important role in digital marketing?
BANNERS
Banners are the most useful form of graphic design for online marketing, Banners are made to draw attention to a business and made them noticeable. They can also drive traffic to your business, we can specifically target the interested audience too so that it can online be visible to them. how to design an attractive banner for a business?
Here are some useful tips that might help you:-
A banner should be designed in an attractive way so that it looks interesting to the visitor, now that we have made it attractive the second most important thing to pay attention to is that your banner should not look very crowed which means too many designs or text it can confuse the viewer. Your banner should be simple and the motive should be clear like what are you promoting and what type of information you are conveying to the visitor. And at the end-use your designing skills to make it look perfect.
POSTERS
Posters are a very good form of conveying information to the readers in a very short time, posters can be both informative i.e posters that consist of text, and posters that consist of images. Posters give a little brief information in comparison to banners,
Posters and Banners are almost similar the criteria of making posters are similar to that of a banner that it should be attractive as well as simple use contrast, fonts, and your creativity. Posters are a very good way to generate traffic.
Logo, posters, and banners play a very important role in marketing whether it is digital or traditional marketing both require graphic design for promoting their brands, In traditional marketing hoardings, are made and printed out whereas in online marketing designs are made using some tools it can be paid or free.
Thus, they should be designed in a way so that more and more traffic is generated. graphic design is not only used for advertising purposes but also for packaging i.e while shipping how attractively the box we are shipping in is designed which will catch the eye of the customers.