Instagram stats are an indispensable thing if you plan to use your profile to develop your personal brand or business and generate income. In this case, it is very important to constantly monitor the effectiveness of your work and the statistics of visits are the best way to assess the effectiveness of actions.
How to connect statistics on Instagram?
Any Instagram account contains a lot of useful information about itself. Based on the data obtained, you will be able to determine the level of interest, identify the preferences of your audience, understand when and what content is best placed. This plays an important role in building an effective content strategy.
With analytics, you can also find out more about your followers: age range, gender, geography, and hours of greatest activity. All of this will help bring engagement with readers and ad performance to the next level.
You can find out account statistics in two ways: use the built-in functionality of the social network, or use third-party audit applications.
- Log in to your profile.
- Open an additional menu by clicking on the stripes icon.
- Select the “Settings” item.
- Next, they will touch on the “Account” section.
- Convert a profile to a business account.
- Add a category and company contact information.
- Tap the Finish button to finish.
How to view statistics on Instagram?
The audience coverage of views from followers should be at the level of 30-60%. If less, then there are many bots among your followers that do not view the feed. More can be only if you ordered advertising promotion and mass following, the post was fixed in the recommended ones and was actively shared.
Also, keep in mind that the larger your account, the lower the percentage of followers and views under posts will be. The best audience reach indicators are for accounts with fewer than a thousand followers. Other owners need to understand that old followers are abandoning their profiles or losing interest.
Please note, also, that the ability to find out who saved the photo is not provided by the standard functions of the social network.
Story views statistics
Instagram’s functionality allows you to track not only profile and post statistics, but also posted stories. Stories are stored only for 24 hours, but data on them are available for the last 14 days. You can sort your story analytics by date, audience reach, impressions, and responses.
The data obtained is especially important when ordering advertising. With their help, you can develop a content plan and determine which stories and at what time of day gain the most views.
Live data
The latest social media trend is live streaming. To assess the effectiveness of a live broadcast, during its conduct, you should pay attention to several important indicators:
- the number of current users connected to the view;
- the total number of broadcast visitors;
- assess the interest of users in the proposed content, compare the chronology of the broadcast with the number of views at that moment.
With the built-in options of the social network, it will not work to collect statistics on live broadcasts. The only thing that remains is to closely monitor user activity during the broadcast and draw conclusions.
Followers information
With the help of the information in the statistics, you can find out basic information about your followers. This will help form a portrait of a potential consumer. You will understand who is most interested in the promoted content and at what time.
Follower’s information is collected only for accounts with more than 100 followers. The information in this section is reflected in the form of diagrams and graphs, with the help of which you can determine the category of users showing the greatest interest in your account and publications.
With this data, you will be able to edit the schedule and content of the publications according to the preferences of your audience. The information obtained will also be extremely important for the selection of the target audience when ordering advertising.
Decoding statistics metrics
The built-in Instagram Insights analytics service, in addition to the ability to see likes, has many other metrics that allow you to track the effectiveness of a marketing campaign in promoting your account and products. Using the obtained data, you will be able to adapt your publishing policy according to user preferences, understand what content they are most interested in, and in what hour range users have free time to watch the feed.
It is easy to use statistics, but only if you are well versed in what information is displayed by certain numbers. Before proceeding with the analysis of the Instagram audience, we recommend that you familiarize yourself with the complete list of basic metrics.
Instagram statistics for profile:
- Number of Followers: how many users have followed your account, wanting to constantly monitor publications.
- Impressions: View the history of all your posts.
- Reach: Unique users viewing your posts.
- Profile Views: The number of clicks to your account’s home page.
- Clicks on links: The number of clicks on links posted in the profile description or in posts.
- Clicks on calls and emails: the number of clicks on the specified links for communication.
- Posts: The number of all posts posted.
- Mentions: How many times a link to your profile has appeared in other publications.
- Branded / Branded Hashtags: The total number of all posts on the social network where branded hashtags are listed.