Does branding drive more conversions than you think?

Gusting your own horn is supposed to be the standard in the promotion world. No matter how much you promote the advantages of your product, it may not favor you in the present competing world unless you earn the trust of the consumers. This is the reason why some brands need no advertisement.   

What is Brand Advertising?

Brands choose two ways in advertising –

  1. The direct approach
  2. Nurturing

The first approach is called Direct Response Advertising it is a direct actionable advertisement strategically placed on social media and other digital channels with specific conversion goals. These ads have an actionable link encouraging the viewer to make a spot purchase.

The Direct approach advertising is a direct actionable advertisement targeted social media 

The second strategy tries to build a long-lasting bond with the audience. This is called brand advertising.

Brand advertising is expanded through public channels like television where the brand tries to extract empathy and trust in its audience. There is no direct action the brand simply affords data and gives assurance.

The aim of brand advertising is to create awareness, promote mastery, and build trust.

Which of the two drives more conversion?

Before we answer the above question let us understand why marketers go away from brand advertising. The top three reasons are

  1. It’s expensive– Brand promotions cost more than direct ads on digital channels.
  2. It’s difficult to trace– since brand promotions do not require direct action their result is hard to measure
  3. It’s difficult to prove – You can estimate your ROI from direct ads better than from brand ads.

Genuine nurturing helps drive your consumer down the funnel, but you aren’t as likely to convert through brand advertising solely without knowledge.

users will almost click on a recognizable logo or name and this recognition comes through brand advertising.

when a consumer clicks on Buy Now there’s a lot running in his mind than just making a purchase. This is the reason why users will not click the Ad for the first time they see it.

Gusting your own horn is supposed to be the standard in the promotion world. No matter how much you promote the advantages of your product, it may not favor you in the present competing world unless you earn the trust of the consumers. This is the reason why some brands need no advertisement.   

What is Brand Advertising?

Brands choose two ways in advertising –

  1. The direct approach
  2. Nurturing

The first approach is called Direct Response Advertising it is a direct actionable advertisement strategically placed on social media and other digital channels with specific conversion goals. These ads have an actionable link encouraging the viewer to make a spot purchase.

The Direct approach advertising is a direct actionable advertisement targeted social media 

The second strategy tries to build a long-lasting bond with the audience. This is called brand advertising.

Brand advertising is expanded through public channels like television where the brand tries to extract empathy and trust in its audience. There is no direct action the brand simply affords data and gives assurance.

The aim of brand advertising is to create awareness, promote mastery, and build trust.

Which of the two drives more conversion?

Before we answer the above question let us understand why marketers go away from brand advertising. The top three reasons are

  1. It’s expensive– Brand promotions cost more than direct ads on digital channels.
  2. It’s difficult to trace– since brand promotions do not require direct action their result is hard to measure
  3. It’s difficult to prove – You can estimate your ROI from direct ads better than from brand ads.

Genuine nurturing helps drive your consumer down the funnel, but you aren’t as likely to convert through brand advertising solely without knowledge.

users will almost click on a recognizable logo or name and this recognition comes through brand advertising.

when a consumer clicks on Buy Now there’s a lot running in his mind than just making a purchase. This is the reason why users will not click the Ad for the first time they see it.

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