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DECORATIVE VENEERS DEMAND CAN GROW WITH RIGHT AWARENESS

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Decorative Natural Veneers are exotic, adds beauty to interiors, eco-friendly because it saves timber and offers uniqueness. There is no alternative to decorative veneer despite many new products for interior surface decor because for some reason veneer lovers don’t buy them. The demand has been on a positive growth during last decade, but if growing number of HNI’S , luxury home buyers are compared with veneer growth then decorative veneers consumption is not matching to it. Why it so?

The recent survey concluded among Architects/Interior designers/Carpenters/Retailers/ Influencers on ‘usage and benefit of decorative veneers’, a surprising note appears on this segment. It is found that 85% influencers are not aware about the actual application of decorative veneers such as , which kind of veneers? Why this veneer for drawing rooms, why this veneer for bedrooms? Why this veneer for wardrobe/shutters? Why this veneer for dining table/study table/office table, etc.?

The biggest reason appeared after the survey that people are afraid of its time taking and tiring polishing process. Lack of awareness of points like ‘What are the advantage or disadvantage of using matt or gloss finish coating for specific usages ‘or which coating is suitable for which area is also adding to problems. Which are the companies that are offering suitable kind of coatings, and what are actual methods of applying coating? The entire process of buying and applying veneers are based on the emotion of influencers and customers, without rationales act. It is a fact that Coating/Polishing are an important ingredient of decorative veneers but it is also a fact that Indian veneer producers are ignorant to recommending users about the suitable varieties and kinds of coating. There are no guidelines for polish personnel for applying the material to veneers. If decorative veneer producing companies wish to expand natural veneer usages with growing disposable income of next generation users, they must prepare a guideline for quality and range of suitable coatings with specific veneers. They must educate retailers and influencers aabout appropriatecoating options and its benefit for customers. If they success to control and guide the actual coating quality, it is sure that its market will expand many times, and users feel proud of using it. Now, come to this April 2018 issue, which has featured the reports on new launches, product showcases and enthusiasm of industry and trade leaders during India wood and D-cube exhibitions.

Acridly Decorative veneers are handpicked from across four continents. From the Americas to Asia, Europe, and Africa, this range sports such international patterns as European Ash and African Wenge Black. These Veneers let you impart a premium look to any furniture you may decide to use them on, taking your home or office decor to another level.

What’s more, this wide range of Veneers is manufactured using an extra thick layer of decorative veneer up to 0.55mm thickness. This makes the Veneer durable and less susceptible to wear and tear. To make them 100% powder-proof, these decorative veneers are placed on a platform made of hardwood timber and treated with a special glue.

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