AJIO.Com Connects With Youth Through Its #DressedToGig Campaign

Written by pky

Youth in India is becoming more aware and fashion forward.’s latest #DressedToGig was an attempt by the brand to connect with this expanding consumer base and establish itself as a young, fun and youthful brand.

The younger crowd in the country loves to party and what they love even more is to dress up for that party and show off their own sense of style. This became the basis of the campaign. The steps for participating in the campaign were simple. Get dressed for a gig. Click a picture. Upload on Instagram using #DressedToGig and tag @AJIOLife. Participants had to be between 18 and 24 years of age. The grand prize was a chance for two winners to party at the biggest EDM (Electronic Dance Music) festival in Belgium with one of their besties!

This was all that was required to get the youngsters clicking and posting away. But that was not all. Exclusive discount coupons were sent not only to the participants but also to those who engaged with the campaign through ‘likes’, ‘shares’ and ‘comments’. Redeeming these coupons and posting another picture meant increased chances of winning.

In the blink of an eye, AJIO’s Insta feed was full of hundreds of thousands of young party goers clicking away at gigs

dressed in trendy AJIO styles. Over 10,000+ entries were received, with a 3 million reach through the campaign. The two youngsters who won the chance to party at Belgium are Devansh Kamboj and Sakhi Kapur. They are all packed and set to go and party in cool and stylish AJIO looks.

This campaign helped position as a relatable, fun and trendy brand which got the pulse of its young customers.

With some of the trendiest apparels, Ajio has become one of the most trusted fashion brands across India. Make your shopping spree even more ecstatic with Ajio’s amazing collection that is surely going to make your entire experience even more memorable. Ajio has a wide variety of products and great ranges of products to choose from starting from clothing, footwear, tech etc. From men, women, and kids, Ajio has all in store for you. So, go and be one of the trendsetters with Ajio’s spell-binding collection that would make you look the best out of the rest. Visit the Ajio website today or install the app for a great user experience and avail the great Ajio offers and discounts to make your shopping experience awesome.

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