When it comes to digital menu boards most share the same ideas on how they can use them effectively at their location. You know the ones I am talking about: price and menu changes, promotions and specials, day-parting, dynamic content, etc. Of course these are all reasonable ways to deploy your system in order to see your return on investment, however what I am going to submit to you are four other ways in which you can use a robust system to not only increase profitability but also enhance the overall customer and employee experience.
#1- Inventory Control- One of the most challenging parts of running a restaurant is managing the inventory of ingredients. This is particularly the case when you first open when you aren’t sure what is going to sell or what isn’t. There is nothing more detrimental to the bottom line than pure waste of ingredients that have surpassed their given shelf life. Shed in another light, in restaurants where the items (i.e. pizzerias) are made and put under heat lamps, ideally you can unload the vast majority by closing. Digital menu boards can help in both these cases. Take the pizzeria that closes at midnight; at 11ish the menu boards change to “Any prepared slice $1.50.” Quick service salad locations serve as a good example on how to minimize ingredient waste. If the current batch of salmon is reaching expiration, digital signage is an effective way of creatively promoting that particular topping.
Learn more at: https://blog.origindisplays.com/4-less-talked-about-effective-uses-of-digital-signage/
