An ICO white paper is a document that contains all the necessary and relevant information about an ICO company and their project. It is the information that potential investors need to make a rational investment decision. ICO white papers are considered great marketing tools in the industry because a well-written white paper reflects the business plan of an ICO company and attracts investors. White papers are so popular these days that an ICO company is willing to hire a freelancing ICO white paper writer or an agency providing ICO white paper writing services.
Generally speaking, all white papers have basic info like business idea for the project, plans for the project, the team behind the project, partnerships, potential competitors, roadmap, and plans for expansion, etc. With so many ICO being launched these days, it is a challenge for investors to decide just from looking into the white paper if a project is worth their investment or not. Here are some things that investors should look for in a white paper while making their mind for an investment:
- Information about the company: This part includes every little detail about the ICO company. These details generally are when the company was founded, what its key areas of business are, how long it has been in operation, its products or services, its location, and the proof of credibility of its products or services.
- Business/Product Idea: It is important to look into the details of the product the ICO company is planning to launch. The ICO white paper of a good project always has a proper description of the product/platform. It has details like how long it will take to develop the product, if the product has already been launched, if the product launch has taken place, how it did on the market, etc.
- Team: The description of the team working on the project is crucial for the success of an ICO sale. A good white paper for ICO will have adequate information on the team, qualifications and expertise of the team members.
- Roadmap: A good white paper has sufficient details of various milestones the company is looking to achieve over the course of time. These milestones are listed under the roadmap section with a timeline along with it.
- Target Users: What separates a good white paper from a poor one is the mention of target users. A credible project will have adequate information on what the target users will be and how the company is going to attract those users.
- Solution to a problem: A trustworthy project will provide sufficient information on what problem the company is looking to solve with their product.
- Potential Competition: There are few projects that highlight the potential competition in their white papers. A good project always discusses its top competitors in the market.
