Having a professional auditing of your website is necessary so that you can see how to improve it. There are certain areas of your website that might not perform the way they should and this impact your site’s ranking and visibility. There are various SEO audit items that you should investigate to see what needs to be done for your website. It is impossible to optimize your website properly without a professional website SEO audit that will analyze critical SEO components.
Why It Is Important to Have SEO Audit?
Website owners who are serious about their online business and who cannot afford to lose their ranking have no other option but to perform a SEO audit. This is important so that you have a better overview of your website, its pages and the overall traffic it brings. How can you improve the performance of your website when you do not know where to start? An audit will offer you the information you need and it is recommended especially when you notice a significant drop in traffic. An audit will analyze multiple aspects of your website, it will help you:
• See what your competitors do to rank better
• Analyze your keywords and see how they perform
• Improve technical issues of the website that impact its ranking.
Most people are interested in this process only because they want to boost their ranking; indeed, this is important, but it is not the only thing that matters. When you resort to professionals for a SEO audit you should make sure the agency you hire will perform a technical analysis, a keyword and competitor analysis, an on-page and off-page analysis. There are various aspects that impact your website’s performance, some to a greater extent than others and you have to identify them so that you can see what future action you should take. Websites that are optimized regularly have fewer issues than those that have been optimized only once or twice.
It is important to know exactly where you stand as far as your website is concerned and an audit will help you see whether the agency you have hired for optimization purposes does a good job or not. If you have not had your website audited for a long time and you are not happy with its performance, an audit is a valuable tool.
What to Ask from Website SEO Audit?
If you are determined to hire professionals for a thorough audit it is essential to know what to ask for. You should ask your service provider to focus on competitor research, crawling and indexing, accessibility, link analysis, keyword analysis, content evaluation on-page optimization, site-architecture and design. Also, you should be aware of the fact that website SEO audit is useless if you do not take action to fix the problems that are highlighted by the audit. Your website will not improve on its own and you should implement the recommendations suggested by the service providers.
Once the audit is complete, all of your efforts should be channeled on your priorities. The performance of your website and its visibility in the digital landscape will not change unless you do something in this regard. As far as competition is concerned, you need to know what your competitors do better than you and how you can outrank that. For that you will have to use information about the keywords they use, the links they have, domain authority and estimated search traffic.
Websites that cannot be indexed and crawled by Google’s search engines are invisible. The last thing you want is to have your website blocked by Google search. Specialists in this field will make sure that your website does not have any problems as far as crawling and indexing are concerned. You should make sure your website can be accessed by people as well as by search engines. Accessibility issues are usually due to slow page load speed, 404 errors and long server response. A professional website SEO audit will help you discover accessibility issues and professionals will tell you how to address them.
What to Focus on During Website SEO Audit
It is essential to focus on your links, because these impact your website’s ranking. Without links and high-quality content, it is impossible to rank well in search results pages. High-quality content and links are connected because it is impossible to earn links when you do not have relevant, engaging content on your website. Your optimization efforts should focus mostly on content and links in order to build brand awareness, inform people about your business, establish trust and authority in your niche. The good news is that a professional audit will assess your link building strategy and make adequate recommendations on how to improve it.
When you write content, you focus on certain keywords that are relevant to your business. You can see how the optimized keywords perform when you have a website SEO audit. The content available on your website should be assessed from the perspective of your users and from the search engine’s perspective. Last but not least, user experience matters and its importance should not be ignored. Google ranks websites that deliver a great user experience, that focus on the needs of their users. A website that pleases users will most certainly please Google as well.
As you can see, there are various issues that need to be assessed during an SEO audit. This is a complex process, one that takes time but that is necessary for those who want to improve their websites’ and, as a result, their rankings. It is recommended to have your website audited every once in a while, to see what has changed, what you should focus on and so on. The good news is that you can rely on a competent agency to help you with this task, to offer you the information you need to take your website to a whole new level.
