Author: Asad Kausar
SEO is a highly discussed topic these days not only in the online arena, but in businesses of all sizes, and even among individuals who want to make their presence known on the web. While we can and will provide you a basic definition of Search Engine Optimization (SEO), its very definition is constantly evolving as websites function differently and search engines change their algorithms to rank these websites.
Importance of SEO
However, at its core, SEO is an important method and process that allows website owners to improve their search engine ranking and make it to the coveted first page. It’s a fact that the majority of internet searchers never go beyond the first page when looking to purchase a service or good. So it truly is a monopoly for websites that appear on the first page because the rest of the competition doesn’t even get a chance to qualify since the customer doesn’t see their website.
Make your Website Matter
While other more tried and tested methods of generating leads are still in use, there is no denying the fact that SEO is right up there on the list of lead generation methods. For individuals or businesses looking to make money from their website, getting SEO services is of utmost importance. Even if you have the best-looking and ideally-functioning website out there, it’s of no use if people can’t search it by its name or if it doesn’t pop up when someone types in relevant keywords.
Be Visible
Chances are that if a consumer is unable to find you online, they will find a competitor of yours. That’s why any business, large or small, and any individual looking to increase their web presence should look towards SEO for help. However, this can seldom be done all alone because SEO involves different activities to be carried out simultaneous, many of which require technical expertise and lots of time. So it’s often best to hire a professional to do it.
Being On Top Means More Credibility
You may wonder why a specific website ranks number 1 in search engine results while others are not even on the first few pages. Many people automatically assume that the first website that appears on search engines is the most trustworthy. While this is not always true, consumer perception matters, especially online because more than 3/4ths of people research products online before buying them. So being on the top literally pays off.
SEO – Part Science, Part Art
Various search engines have different algorithms to rank websites. So how do you make it to the first page of Google, Yahoo, Bing, or any other major search engine? The answer to this is highly complicated because there is no set of rules or fully disclosed science to get to the first spot. While using relevant keywords on your website and having useful content will certainly help, Google regularly changes its rules for SEO. In general, these changes are for the better and are carried out to promote and encourage positive SEO techniques, also known as ‘white hat SEO’. At the same time, honest and credible websites lose ranking too when these updates are released, so it is vital to be in the know about what’s coming so that your website does not suffer.
SEO at its Core
But in our experience, as long as SEO is done the ‘right’ way and with an ongoing and continuing strategy, your ranking will not be severely affected by Google. Our SEO campaign consists of solid keyword research, effective on page optimization, far-reaching off page optimization, and comprehensive social networking. When these 4 categories are approached with dedication, knowledge of the market, and experience, the result is more often than not positive for website owners.
In for the Long Haul
It is integral to steer clear of black hat SEO because while some methods may work in the short run to improve search engine ranking, all it takes to lose your spot on the first page is a new algorithm update. With companies pumping hundreds of thousands of dollars into SEO campaigns on a monthly basis, it doesn’t make sense to use black hat techniques because that gain is never permanent.
With the right strategy and code of conduct, we ensure the utmost level of success for our clients because we believe in fostering positive and beneficial relationships that last far into the future. We encourage people to contact us for more information on what SEO is and how we can help meet your search engine optimization goals within your budget.
Author Bio:
With more than a decade of writing experience on finance, technology, real estate, health, and business topics, Asad’s content is informative and imparts knowledge to readers across the world. His diverse background allows him to write on topics in an engaging and comprehensive manner. With deep insight in global markets and up to date information on current happenings, Asad strives to provide insightful and relevant content. His work has been published in MarketWatch, Fox News, the Associated Press, Seeking Alpha, ABC, CBS and Motor Trend.
