The only constant is change, and that’s never been truer in the world of healthcare digital marketing agency in pune. This year brought major acquisitions, new consumer priorities, and competitive trends that will only heighten in the New Year.
Hospitals, practices, and corporations will have to stay one step ahead to keep up with both competitors and patient needs.
This means investing in best-in-class technology and resources for a marketing strategy that puts your brand at top of mind for patients and keeps them engaged and invested.
1)Smart marketers will focus on the most important P – product
We’ve talked on this blog about the 5 P’s of marketing: Product, Price, Promotion, Place, and People.
While all 5 elements are necessary for a strategic positioning of your business, smart healthcare marketers will place extra emphasis on “Product” in 2019.
2)Telemedicine will make huge strides as part of the delivery of care
We already know that millennial patients demand convenience, but the importance of telemedicine transcends generations.
From older patients with limited mobility who need fast access to prescription refills to busy moms with quick questions, telemedicine’s convenience is in the best interest of your patients.
3)Consolidation among hospitals and practices will lead to increased competition and, eventually, marketing sophistication
Hospitals will acquire more practices, and others will merge at even higher rates in 2019.
This means that incentives and goals among local organizations will align more and more so the competition will have to stay one step ahead in marketing initiatives.
4) Facebook ad rates will rise considerably
Coming into 2018, we saw Facebook ad prices remain surprisingly low for a platform with over 2 billion active users.
But as the year draws to a close, we’ve seen more and more brands big and small move into the social media space, which will continue to drive up the cost of advertising.
Facebook advertising is an excellent way to reach prospective patients, particularly with limitations on display advertising in healthcare through Google.
5)Landing pages will be a primary driver of patient conversions
Many hospitals, health systems, and even smaller groups and practices have found landing pages a highly successful avenue for patient conversions.
When patients search for a specific service line or specialty, it’s often better to send them to a page that discusses that point-of-interest—rather than the home page of your website.
6) Marketing automation will become more prominent
Healthcare, in general, is far behind other industries when it comes to digital marketing services in pune marketing automation, missing out on opportunities for patient engagement and for becoming proactive partners in health.
Today, many digital marketing and advertising process can now be automated.
Marketing software allows processes like follow-up emails, digital ads, and social media posts to be programmed ahead of time, saving valuable time and effort.
