SRDM Academy is one of the best SEM training in Hyderabad. We offer complete SEM Training with Live Practicals in Live Projects. We update our curriculum with recent updates in the search engines. Each topic of SEM will be discussed in detail with a practical example of the implementation to ensure that each student can understand the subject easily. Attend a Free Demo to see our training methodology and faculty experience.
What is SEM? SEM stands for Search engine marketing is extraordinary compared to other ways to deal with the build up your business in an inflexibly aggressive market With a large number of organizations pursuing similar eyes, it has never been more essential to advertise on the web, and web crawling advertising is the best method to advance your products and develop your business. In this guide, you will get an overview of the essential ideas of web index presentation, and some tips and procedures to promote web crawlers.
Search Engine Marketing – An Overview
Search engine marketing is the practice of marketing a business using paid ads that appear on the search engine results pages (or SERP). The promoters offer keywords that the clients of the administrations, for example , Google and Bing can enter when they complain for certain products or services, which gives the advertiser the opportunity to have their ads appear along with the results of those search queries. These promotions, often referred to by the term pay-per-click ads, reach a variety of organizations. Some are small advertisements in view of substance, while others, for example, product list advertisement (PLAs), are more visual and product based advertisements that consumers to see important information from a look, like the price. And comments. The greatest quality of search engine marketing is that it offers advertisers the chance to put their promotions before motivated customers who are prepared to purchase at the precise moment when they are ready to make a purchase. No other promoting medium can do this, and that is the reason seek advertising is so viable and an unfathomably capable approach to developing your business.
SEM Course Syllabus
Search Engine Marketing Overview
• Understanding Google search
• Overview of Google Ad words, Microsoft AdCenter and Yahoo Search Marketing
• Rule-based personalization of marketing at internet scale
• PPC definition & it’s functioning
• Quality Score Overview
• Important Terms – Quality Score, Conversion Rate etc.
Strategizing PPC campaigns
• Setting objectives, goals & expectations
• Actionable metrics for performance measurements
• Formulating account structure
• Effective segmentation of keywords
• Usage of multiple match types
• Non-overlapping Ad Groups
• Understanding industry key-drivers
• Competitive Analysis
• Organizational positioning
Ad writing Techniques
• Compelling ads that increase click-through-rate’s (CTR) lower costs
• Understanding, Analysing & Improving – Relevance & Quality score
• Improve conversion rates, targeted ads & relevant landing pages
• Ad preview tool • Best practices like using features such as reviews, +1 button etc.
• Overview of the tools
• Understanding advance functionality
Bid Management Plan
• Understand bidding strategy
• Manual vs. Automated bid management
• Different bid management features like CPA bidding, position preference etc.
Effective Landing Pages
• Importance of UI/UX design
• Set campaign objectives & goal
• Define Performance Metrics
• Monitor PPC activity with Google Analytics
Reporting & Analysis
• Integrate PPC account with Google Analytics
• Understanding reports and defines the future plan of action
• A/B split Testing
• Multivariate Testing
• Mobile Advertising
• Display & Video Formats
• Optimize the display network campaigns
• Track & measure views through conversions