According to new Global Market Insights, Inc, research report Music Production Software Market to grow at a significant rate during the forecast period owing to growing adoption of digital music software and the ease with which the software can be downloaded. The availability of several online tutorial sites and reference articles will help professional musicians as well as music enthusiasts to learn music in a hassle-free manner. Social media platforms, such as Twitter and Facebook, allow artists to gather data regarding their audience so that they can engage with them at a personal level. In addition to this, the availability of music production software that is compatible with devices such as smartphones, laptops, and tablets are expected to drive the music production software market growth during the forecast period.
The music production software can be categorized based on editing, mixing, and recording type. The editing software will account for a high market share due to the software’s ability to change the tuning and pitch of the recorded music. The increasing usage of online cloud-based editing software due to its cost-effectiveness will also contribute to the rapid growth of the music production market growth over the forecast timeline.
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The music production software market is gaining popularity due to technical advances in web usage that offer advanced teaching methodologies and software with user-friendly interfaces. The low cost and easily deployable software allow users to use it for a variety of purposes such as recording tracks and sound mixing. Moreover, Artificial Intelligence (AI), big data, and music streaming trend continue to provide new opportunities for the music production software market growth. These technologies are continuously employed by the music industry to improve the overall user experience. AI combined with other machine learning algorithms help music providers to understand the users’ listening habits and social media behaviour.
The key challenges for the global music production software market growth include a dearth of trained and skilled professionals, prevalent internet legislation, and availability of pirated content. The industry should tackle these challenges by tracing the sources of illegal distribution and eliminating accidental piracy of the content.
The end-users of music production software include professional and casual users. Professional users will account for the major market share during the forecast period due to the availability of the software at various affordable price ranges. Casual users use this software for learning, analyzing, editing, and broadcasting music.
North America holds a significant share of global music production software market due to the increasing popularity of paid streaming services and various government initiatives to aid the music industry. For instance, CIMA (Canadian Independent Music Association) advocates policies and initiatives, such as Canada Stand, Canada House, and CIMA Music Mission, to promote Canadian music in international markets to ensure the long-term development of the sector.
Asia Pacific music production market growth is fueled by the emergence of the digital landscape and the constantly-improving internet connectivity. The increasing usage of Big Data by music streaming service providers leads to more informed and effective advertising messages. Moreover, the growing number of regional players, such as KKBox, JOOX, and Yonder, continue to fetch a large market share of the online music industry. In contrast, low average subscription revenue and prevalence of low-end smartphones among mass-market consumers will hamper the market growth in a few countries.
Some of the prominent vendors in the global music production software market include Ableton, Cakewalk, Steinberg Media, PreSonus Audio, Apple, FL Studio, Cockos, Avid Technology, MOTU, and Propellerhead Software. To attain a competitive advantage over the other players, these players are focusing on new product development strategy. For instance, in March 2018, Tracktion launched a new recording software Waveform 9, with improved Digital Audio Workstation (DAW) to inspire the artist’s creativity. It also offers multi-sampler tools to dissect the beats and 24 track drum loop construction kits for workflow enhancements. Similarly, in March 2017, KORG, Inc. launched new music production software gadgets, Lisbon, Vancouver, and DOTEC-AUDIO DeeMax for Mac. These gadgets allow more detailed editing, provide a high degree of platform interoperability, and simplify the music production process. Such consistent product development and commercializing initiatives are expected to accelerate the market growth during the forecast timeline.
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